The New BMW R 18
Trade up to a new R 18 this month and get a $2,000 trade-in /conquest credit plus 0% APR financing* Ask your salesperson about additional accessory credit! #SoulFuel #BMWMotorrad
The lucky few who purchase an R 18 First Edition bike from the initial limited production are getting an extra surprise: a BMW Gift Box filled with collectible treasures to commemorate this shining moment in the history of BMW Motorcycles. Now that we’ve fulfilled all our R 18 pre-orders, Bob’s is offering the small number of remaining bikes from that initial production — each of which will include this exclusive gift offer. R 18s are not so easy to find. In fact, most other dealers have few if any available. Don’t wait to claim yours at Bob’s!
The gift box contains items that discerning BMW enthusiasts will be thrilled to own: a set of three beautiful replica vintage cloisonné BMW roundels along with a special “key” (essentially a branded, antique-looking special screwdriver for attaching the roundels at the proper torque), a First Edition R18 hat and leather belt with commemorative buckle design, an exclusive R18 owner’s wall plaque, a hard-cover picture book celebrating BMW Motorrad’s distinguished heritage, and more. Look at the photos in the gallery above to preview these items for yourself. And remember: only the first buyers of the R 18 First Edition will get this special reward!
SOUL IS ALL THAT MATTERS.
The new R 18 invokes the history and the iconic hallmarks of the BMW brand. The result: a true BMW cruiser that is full of character, surrounding the largest displacement boxer engine BMW has ever built and timeless design features, such as the white double striping on the R 18 First Edition.
A CRUISER AT FIRST GLANCE.
The flyline is elongated and low. The double-cradle steel frame covers the powerful, sculpted engine that underlines the impressive presence of the bike. Riders also have a number of custom equipment options: the R 18 is scaled back to its core to allow for full customization.
We have counted on the boxer since 1923 with conviction. The 1,802 cc two-cylinder boxer engine of the R 18 is the highest displacement boxer that BMW has ever built. It delivers a maximum torque of 116 lbs-ft at 3,000 rpm. At 4,750 rpm, the Big Boxer delivers 91 hp combining its core tradition with modern technology for pure emotion on the road.
The R 18 combines many iconic hallmarks of BMW history such as the open drive shaft. We have worked these characteristic features over and brought them into the present. Click on the Specifications tab to learn all about the technical data.
YOUR STYLE COUNTS.
Be one of the first to get the R 18. There are two versions available. The choice is yours.
This one is the R 18 First Edition. The double striping and chromed design elements are characteristic of the First Edition, as is the logo.
The other choice is the R 18 basic version, simple enough in Black Storm Metallic — for those who insist on purity.
But then, the R 18 invites further customization. BMW offers plentiful ways to make the bike your own. Contact Bob’s to learn more about what you can do to configure your R 18 to be as unique as you are. A true original.
THE RIGHT WAY? YOUR OWN.
#soulfuel means always keeping your passion and curiosity. Even when you are not sitting on your bike.
or newer motorcycle from Harley-Davidson, Victory, Indian or a 2010 or newer cruiser motorcycle with 1,000cc
or higher displacement from Honda, Kawasaki, Suzuki and Yamaha / Star. Customer must provide proof of
competitive cruiser motorcycle ownership to the dealer. Customer eligibility requirements must be met for the
Conquest Cash offer. Offer is not transferable. Conquest credit of $2,000 available on a new 2021 BMW R 18
or R 18 Classic motorcycle and is applied against MSRP.
The $2,000 Trade-In credit is available for eligible customers that currently own or are financing a 2010 or
newer 500cc or higher displacement motorcycle. Customer must trade-in qualified motorcycle to the dealer.
Customer eligibility requirements must be met for the Trade-in credit. Offer is not transferable. Trade-in credit of $2,000 available on a new 2021 BMW R 18 or R 18 Classic motorcycle and is applied against MSRP.
Conquest credit and trade-in credit cannot be combined, however these offers can be combined with other
BMW Motorrad USA offers that are available at the time of purchase. Credits cannot be applied toward tax, title, registration, destination, handling, or other dealership fees.
0% APR offer for a new 2021 R 18 or R 18 Classic available to qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. A 60 month finance contract for a new 2021 R 18 or R 18 Classic and an APR of 0%, requires 60 monthly installments of $16.67 per $1,000 financed. No Down payment required. Taxes, title and registration fees extra. Not all customers will qualify. Other financing options are available.