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Military and Public Authority Program

BMW Cares!


BMW offers special incentives to military and to public authorities. NOW thru December 31, 2012, in appreciation for the commitment and sacrifice of our men and women serving the US armed forces as well as Emergency Services staff*, BMW offers a special motorcycle purchase program that applies to new, unregistered BMW Motorcycles.

* An emergency services employee recognized as a Public Authority, including but not limited to Federal, State, or local Police Agency, Sherriff’s Department, FBI, DEA, US Border Control, DA, Port Authority Police, US Coast guard, Fire Department, EMT (paid and active volunteer), US Public Health Services, and NOAA.

Program restrictions and requirements do apply. Contact us for details and to check eligibility.

BMW Model Series
Incentive Amount
S-Series*
$1000* plus $250 Bob’s Gift Card
K-Series
$500 plus $500 Bob’s Gift Card
R-Series
$400 plus $400 Bob’s Gift Card
G-Series
$250 plus a $250 Bob’s Gift Card

*Only applies to active members of the US armed forces, not public authorities.

The gift card is from Bob personally, you can thank him as your walking out the door wearing the latest and greatest riding gear, about to get on your brand new 2012 BMW!