15% OFF one regular priced item thru 12/31. Promo Code SAVE15. See details. >>
Limited Time Offer! 20% OFF one regular priced item. Use promo code EARLYBF
Get Free shipping on BMW orders, no minimum! Use promo code SHIP2DAY See exclusions>>
$50 OFF parts and accessory orders over $299. Promo Code SAVE50. Ends 8/31.
4th of July Weekend SAVE 10% on your entire purchase. Promo Code FREEDOM10
Saturday, July 4th Bob's BMW is CLOSED.
10% Off Ilium Works Extended thru 7/31. Promo Code SHOPIW
15% Off Kathy’s Bag Liners thru 6/30. Promo Code EZTRAVEL
Get PRE-APPROVED for the bike of your dreams! Instant decision & no effect to your credit. Click Here »
FREE Ground Shipping everyday on orders over $99. * See Exclusions
Get $50 OFF parts and accessory purchases over $299. Promo Code WINTER50
15% OFF Maintenance Parts! Promo Code SPRING2021 expires 4/30.
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Specials & Promotions

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Ride Away On A New R18 Today

Be bold and reward yourself with the 2021 BMW R 18 or R 18 Classic. Both modern-day cruisers are crafted to fuel your wandering soul with three ride modes, available cruise control, plus unmistakable style inspired by iconic BMW design.

Come in for a test ride and right now receive exclusive offers like 0.9% APR financing + 6 months payments on BMW*

Plus meet the two new members of the R 18 family, the R 18 B and R 18 Transcontinental. Both motorcycles designed for cruising long distance in total comfort with auto load-leveling rear suspension and dynamic cruise control.

Bring your life and your ride to a new level. Come check out the entire R 18 family, and let the open road take your breath away.

Contact 301-497-8949 TODAY to speak with Todd or Jim. 

*Offered through BMW Financial Services NA, LLC by participating BMW Motorrad dealers through 3/31/2022. 0.9% APR offer available to eligible, qualified customers with excellent credit history who meet BMW Financial Services’ credit requirements. Other rates are available. All offers are subject to credit approval and availability from existing dealer inventory. Dealer prices will vary and affect customer cost. No Down payment required. The waiver of six monthly payments for a new 2021 R 18 or 2021 R 18 Classic up to a maximum of $2,000 ($333.34 per month) is only available with retail installment contracts assigned to BMW Financial Services NA, LLC. Not all customers will qualify. Credits will apply towards first six monthly payments. Customer is responsible for any amount due in excess of the maximum credit amount. Multiple payment credits cannot be combined towards a single payment. Taxes, title and registration fees extra. Customer liable for insurance, maintenance and repairs. See your authorized BMW Motorrad Dealer for complete details. New, authorized BMW Motorcycles come with a 3 year or 36,000 mile limited new vehicle warranty, whichever comes first. For important details, see the BMW Motorrad Service and Warranty Information booklet or visit an authorized BMW Motorrad Dealer. The 24-hour roadside assistance begins on the original in-service date.








The Smartest Way to Protect Your Investment.

Bob’s BMW now offers pre-paid maintenance plans to customers purchasing a new or pre-owned motorcycle.

New Used
Oil and Filter Change 4 4
First Break-in Service 1 N/A
Full Maintenance Service 6 6
Battery Replacement* 1 1

With pre-paid service, your motorcycle’s needs are paid for thousands of miles ahead. The benefits of a Pre-Paid Maintenance Plan are simple:

  • Save money by locking into today’s prices
  • Safeguard your motorcycle from missing a major service(s) by planning ahead
  • Get maximum performance and riding pleasure by completing all of your motorcycle’s major services

Anyone who rides their bike at least 4,000 miles a year on average will substantially save on service costs. For those that ride 36,000 miles within 3 years, the savings is in the thousands!

For customers buying a new BMW this plan is exceptionally great. BMW’s service interval is every 6,000 miles so the plan perfectly covers each major service, along with 4 additional oil changes and a battery replacement for the length of time the bike is under BMW’s 3year/36k mile factory warranty.

Regular maintenance at an authorized BMW Service Center is what preserves the value of your motorcycles and allows you to get maximum performance and riding pleasure. Bob’s BMW state of the art facility offers multiple lifts and is equipped with all the special tools required to service your BMW. The Service Department is staffed with professionally trained and certified BMW Advisors & Technicians, including our shop foreman and Chief Diagnostician who has received the highest level of BMW certification.

To learn more about a Maintenance Plan that will work for you, call 31-497-8949 ext. 210.

*Service Labor not included. 

Get Up to $500 OFF A New BMW Motorcycle!

BMW Motorrad USA offers a wide range of incentives to those who qualify for its BMW Motorrad Appreciation Program. The BMW Motorrad Appreciation Program is dedicated to rewarding special customers with exclusive offers. We proudly honor U.S. Military personnel and Emergency Services workers for their service by providing benefits on their next new bike purchase. In addition, BMW Motorrad provides special offers for BMW Car Club and MOA members members as well as Motorcycle Safety Foundation teachers and students. See details to find out if you qualify for these exclusive benefits.

In appreciation for the commitment and sacrifice of our men and women serving in the Armed Forces and US Uniformed Services, BMW Motorrad USA is pleased to announce a special motorcycle discount for Active Duty, Retirees, Veterans, and Military Family Members of either the Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard). This 2022 program demonstrates the continued support and appreciation of our military personnel and their families stationed in the United States.

Members of either the Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214. 

In appreciation for the commitment and sacrifice of our men and women providing emergency services to our communities, BMW Motorrad USA is pleased to announce a special motorcycle purchase program for all active Emergency Services members to enable them to purchase the BMW motorcycle of their choice for personal use.

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).


We are pleased to offer members of the MOA/CCA (Motorcycles of Association / BMW Car Club of America) an opportunity to continue growing their connection with the brand while having some fun with special purchase support for a new BMW motorcycle. We appreciate the loyalty these customers have for us and look forward to a relationship lasting many years.

Active MOA / BMW Car Club members who have been members one year or longer at the time of their motorcycle delivery will be eligible for this program. If your customer cannot locate their latest MOA/CCA membership card, please reach out to the MOA/CCA via the “contact us” links on their respective websites. The Member Services departments within these organizations can confirm your customer’s membership start date and they usually reply within 24 hours.

We are pleased to support the motorcycle rider training community by offering allowances based on the purchase of a new BMW Motorcycle in 2022 by a documented MSF Rider Coach or other documented riding school instructor. Eligible Customers include all active Motorcycle Safety Foundation (MSF) Certified Rider Coaches currently registered with the MSF.

Call 1-800-BMW-BOBS (269-2627) TODAY to speak with a Bob’s BMW representative for complete details and required documentation.

2022 BMW Model
Incentive Amount*
C 400 GT
$250 OFF
G 310 R
$250 OFF
G 310 GS
$250 OFF
F 750 GS
$250 OFF
F 850 GS
$250 OFF
F 850 GSA
$250 OFF
F 900 XR
$250 OFF
F 900 R
$250 OFF
R nine T 
$500 OFF
R nine T Pure
$500 OFF
R nine T Scrambler
$500 OFF
R nine T Urban GS
$500 OFF
S 1000 XR
$500 OFF
S 1000 R
$500 OFF
S 1000 RR
$500 OFF
R 1250 R
$500 OFF
R 1250 RS
$500 OFF
R 1250 RT
$500 OFF
R 1250 GS
$500 OFF
R 1250 GSA
$500 OFF
R 18
$500 OFF
R 18 Classic
$500 OFF
R 18 Bagger
$500 OFF
R 18 Transcontinental
$500 OFF
*Purchasers are eligible for one purchase incentive during the 2022 program calendar year. This incentive may be combined with any other BMW customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the incentive program rules), which is defined as any new, previously unregistered BMW motorcycle. BMW Motorrad auction units do not qualify. BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice.

$500 in BMW Rider’s Apparel

BMW Motorrad USA wishes to reward smart riders who took the time and invested in themselves to learn to ride motorcycles the proper way. That’s why riders who complete the MSF Basic RiderCourse℠ will receive $500 in BMW Rider’s Apparel with the purchase of a new BMW motorcycle. Apparel must be selected from the BMW Motorrad RIDE apparel catalog.

Riders will also be reimbursed for the cost of their MSF beginner rider course, or accredited safety training agency, up to $350. BMW Motorrad is committed to safety, so we encourage all riders to gear up properly with our tried and tested BMW apparel.