Customers who spend $100 or $200 can earn $20 or $40 via virtual rebate when they purchase any items from the BMW Motorrad Rider’s Clothing and/or Style Collection online at or at an authorized BMW Motorrad dealership between 09/01/2021 and 09/30/2021. Offer excludes all motorcycle accessories (Design, Ergonomics/Comfort, Luggage, Maintenance and Technology, Navigation and Communication, Protection and Safety, Sound and Performance), Bicycles, and Hard Parts. Offer expires on 09/30/2021 at 11:59pm (EST)
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an authorized BMW Motorrad dealership between 09/01/2021 and 09/30/2021. Offer excludes all motorcycle
accessories (Design, Ergonomics/Comfort, Luggage, Maintenance and Technology, Navigation and Communication,
Protection and Safety, Sound and Performance), Bicycles, and Hard Parts. Limited-time offer. Offer expires on
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provide your original BMW Motorrad dealership or online invoice. Submit all Claims by 10/15/21. Rebate payout is
based on the total invoiced of eligible products at time of checkout. Incomplete submissions will not be accepted or
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Shop this weekend and SAVE storewide/sitewide at Bob’s BMW! Shop parts, accessories, and apparel from the hottest brands in the industry and save 15% with promo code LABORDAY.
*Discount taken from original MSRP. Sale items not eligible. Motorcycles and service labor not eligible. Some brands have chosen not to participate in the promotion: BMW, Touratech, Wunderlich, Arai, and Schuberth. Offer ends at 11:59pm EST.
As motorcyclists we’re no strangers to a long day on the road. Whether it be an ambitious waypoint or an impending storm, at one point or another we’ve sat in the saddle logging mile after countless mile. But for a select few, hitting daily quadruple-digit mileage is an exciting challenge rather than a chore. These Iron Butt Riders put their mettle to the metal in the gauntlet of tarmac that is the Iron Butt Rally. We are excited to share with you the firsthand accounts from this year’s rally, as told straight from the father/daughter duo Marty Cover and Lisa Rufo.
But before we delve into the dialogue, here is a crash course in all things Iron Butt. Those who ride 1,000 miles in a 24-hour timeframe gain the designation “Iron Butt Rider’ from the IBA. This loose-knit organization verifies the completion through gas receipts at a maximum of 350-mile intervals. As if that wasn’t enough of a challenge, the IBR Rally amps up the ante with a goal of riding 11,000 miles over the course of 11 days. Along each leg of the route are a series of scavenger hunts and bonuses for the riders to score. At the end of each day their scores are tallied up, and the points they accumulate help determine the winner. Marty and Lisa shared their experiences from the 2021 IBR Rally with the team at Bob’s.
What was your first introduction to long distance riding?
Lisa – In 2007 I bought a BMW F60GS used from Bob’s. On literally my very first trip anywhere, Marty and I rode to the RA rally in Asheville NC. We went there in two days and made the 500-mile return trip in one day. All I remember when we got home was dad asking “do you want to come for dinner? Their house was 20 minutes further down the road than my house and I said “I don’t want to see you anywhere. I don’t want to ride my bike. I’m going to go in the house”.
Marty – The irony is that was a 530-mile day, and nowadays I think “what am I doing with the rest of the day?” 530 miles is just getting warmed up!
Lisa – So that was my first trip, and my second trip was with Bob up to the Finger Lakes rally for Labor Day weekend. Bob’s used to have a newsletter saying that If you wanted to go to the rally you could let the dealership know. Bob was going to lead a small group to ride to the rally. I had bought my bike in April and the email about the ride went out in August. People are replying about going and I wrote back that I wanted to go because I hadn’t been that far from home by myself. Like I wasn’t comfortable enough to go to New York by myself and Bob said “didn’t she just buy this bike?!”
Marty – She hadn’t had her driver’s license a year yet, man!
Lisa – So he took me with him, and there were five other people that rode in the group. And on the very first day he said “I’ll lead you guys up there but you have to get home by yourself”. I thought, “Alright, I can probably do it. I’ll be alright.” So we get there and he’s like “You’re a better rider than some of the group members who’ve been riding for 30 years. You and I can ride home together.” I was like, oh thank God!
What’s the appeal of long-distance riding to you?
Lisa – I hate stopping honestly! Marty was rallying already when I started in 2010 and when he was explaining to me that you rode to a place and got off the bike to take a picture or answer a question for the Scavenger hunt part of the rally, I was like “I’ll go with you but I’m not getting off the bike, why do we have to stop?”
Marty – And she complained about stopping for a long time. But in the fall, we were doing a ride together and I said “we’ll get home on Sunday afternoon” and she says to me, “No I’m going to Texas and riding this one by myself.” And that was the start of her thinking, “okay I can go and do these things by myself.” For me the appeal is I don’t like to stop, and solving the problem of time, speed, and distance. You have a Chinese menu of bonuses you need to find, and you can only do so many. The challenge is figuring out what’s the most efficient way to score the most points?
Lisa – So they give you a GPS file with all these locations, bonus spots, and different times of availability. Some are 24 hours, and some are daylight only while some are nighttime. And then each spot has a different point value. So, depending on the length of the rally, you have to figure out how many hours in that time frame can you ride and how much time do you need for your gas stops. If it’s multiple days, how much sleep do you need in that time frame? And then you try to put together a route that will get you the most points.
Marty – And there’s no “It was raining” and “we couldn’t get there,” or, “we got there and the gate was closed,” or “there was traffic.” When they say you must be back at 8:00 AM, if you’re there at 8:01, you’re a DNF (did not finish).
What’s it like planning these routes?
Marty – When we put these trips together, we ride with each other so much that we have our own system. When we get our information, I will plan a route and then she’ll plan hers out and then we’ll do what she says! Except for this year. The first two legs I did and then the third leg was all her, she figured it out.
Lisa – So the plan was to make a big circle around the country from Provo Utah to Kitty Hawk NC, then back to Provo. But they threw us a big curveball with the route. They basically told us that Leg One was to the west and north, followed by Leg Two down the east coast. The first check point was in Indianapolis. So, legs 1 and 2 were concentrating on a 48 and 10, where you visit 48 states in 10 days. Each state had a bonus with a smattering of other bonuses. So mostly we did states to pick up what bonuses we could get.
What were the longest days mileage wise?
Marty – We did an 1100 mile day and on the last day we did 995 miles. Averaged out over the 11 days, we did about 800 miles a day and rode 8700 miles total. Part of the reason we rode what some would call a “low number” was because of what we learned from 2019. At the end of Leg Two we went for a 1,000-point bonus which totally wrecked our sleeping pattern. When we woke up the next morning we were 2 hours behind everyone and couldn’t make any of the stops that we wanted. So this year we threw out a 1000 point bonus and got to the next checkpoint 5 hours early. That way we could get out of scoring and get a nice 8 hours of sleep. That way we started Leg Three as fresh as can be 6 or 7 days into the rally.
Lisa – The guy who won rode over 14,000 miles, that’s 5,000 miles MORE than we rode. All I could think was, “I’m not sure we could have done 500 miles more.”
Marty – We scored 101,000 points and he scored 177,000 points. We did as well as we had ever done in any sort of competitive rally. And with the rally being invitation-only, we were riding with the big dogs, so to score 36th and 37th is an accomplishment. We were Bronze Medal finishers, which is better than we’d ever done. And there were only three women riders, and all three of them finished with Medals.
What were your favorite moments from the trip?
Lisa – Having a good time together! When we first started rallying we always did it together, and everybody’s like, “Oh, I can’t believe you guys ride together, you should separate.” The whole point is to be there together.
Marty – What they did for this rally was “firsts” around the country, like the first roadside picnic table. It was a place in Michigan, and the picnic table isn’t there it’s just a sign. But that was still an interesting thing to see. We also saw the first Greyhound Bus Station in Hibbing Minnesota. Then of course we saw where the Wright Brothers flew in Kitty Hawk, as well as their bicycle shop in Dayton Ohio. There were some very interesting and clever things that they had you do, like seeing where the Trans-Continental Railroad came together in Promontory Point Utah. You’ve known about this place for 70 years and I finally got to see it!
Lisa – With a lot of places you’re not there long enough to see other things. You see your one bonus and then it’s time to get back on the road.
Marty – I have to admit most of the time I don’t even read the historical marker. We are efficient – get off the bike, take the picture, do the paperwork, and back on the bike in about 3 minutes.
Lisa – So I’d get home and my husband would say, “Oh you got to go here!” And I’m like, “what was that? I rode past it at 75 mph.”
What were some of the hardest moments on the trip?
Lisa – Probably going into Savannah Georgia through a Tropical Depression. It had rained so hard that the water on the road just off I-95 was up to our footpegs. At one point it was pulling my feet off the pegs.
Marty – And what’s interesting in Savannah is when it pours rain, you have all this standing water then you stop for 5 minutes and it all drains away. You can see the water level go down, so we must have been there in the 5 minutes before it went down. For me the hardest was on the last night when we had a couple of hours to get to Provo Utah. You have to go over two mountain passes on a road with absolutely no light.
Lisa – It was like riding the Tail of the Dragon in pitch black with nothing to give you any indication of where the road is going. And it had 18 wheelers on it coming the other way blinding you. The speed limit was 65 and there was no way we could do that, but the trucks were going that fast.
Marty – We were coming around turns and going, “Oh sh*t, where do I bail out; where do I go?” It was probably a great road in the daytime, but we’d been on the road for 16 hours and everyone behind you wants to go faster and you can’t see…
Lisa – The GPS said we were 60 miles from Provo and so I said, “Oh we’ll be there in an hour!” And in the end it took almost two.
Marty – It’s definitely a mindset, and now we take pride in the fact that we go out and do 1,000 miles in 16 hours and say, “Ehh what’s that?” When I ride out to visit her sister in Laramie Wyoming and do two 600 mile days and a 500 mile day I think, “Why did I stop so early?!”
Are there any accessories or pieces of gear that are critical for these long rides?
Marty – Well we each have two GPS’s plus a phone for going through traffic.
Lisa – We were going through Chicago on Leg One during rush hour, and each GPS is telling us to go a different way. And Marty’s are all telling us different routes as well. So I finally use my phone and Waze gives us a fourth way! Buy it’s really helpful to beat traffic.
Marty – So we run one GPS with the whole route to show it day by day, and the second GPS loaded up with waypoints. This helps with point-to-point navigation and running ‘What if’ drills for alternate routes.
Lisa – Our Clearwater Auxiliary Lights are a must. On that road in Utah they were almost worthless, so I can only imagine how bad it would have been otherwise.
Marty – The OEM auxiliary lights that come with the GSA are useless, so you must use something like the Clearwaters so you can’t outrun your headlights.
Lisa – Waterproof gear is crucial; my dad is wearing KLIM and he doesn’t have to stop. From the minute you get on your bike you’re good to go. You don’t need to stop and change gear if it rains.
Did you have any preferred tire when you run these rallies?
Lisa – We ran Michelin Anakee 3’s which we had put on when we got our bikes serviced at Bobs. The bikes were trailered out to Utah so we didn’t use up tread to get to the start. We were able to run the entire rally on the tires and would have been able to ride home with the tread that was left.
Marty – With our bikes serviced here and fresh fluids, we could run 10,000 miles on the synthetic oil if we needed to. So that way we don’t have to plan for any service throughout the entire trip. And we were here just last week to get them freshly serviced again.
Was there a reason why you went with the R1200GSA Instead of the K1600GTL?
Marty – The big reason is the weight of the bike. At the end of the 2019 rally I was beat. Pulling into gas stations you’d think I was riding a Harley because I would stop short of the gas pump and paddle walk it up because I was afraid to drop it. Someone came up to me at one point and I said, “You’ve got to get away from me because I don’t know if I can hold myself up.” There’s a significant difference in 200lbs of weight all day every day. It really makes a difference over the course of 11 days on the road. It’s also helpful if you run into gravel trying to find a place to park for a bonus.
Lisa – And when he dropped the K1600 in 2019 he broke the foot peg, which cost us time because you cant ride without a foot peg!
Do you have any tricks for sustaining yourself on such long days?
Lisa – Snickers Bars and lots of gas station sandwiches
Marty – I eat the McDonald’s Egg McMuffin and the McDouble, because it can sit in my stomach and not be a lump. Over the 13 years of rallying I’ve found what foods I can eat without feeling totally uncomfortable.
Lisa – 9 of the 11 mornings we ate McDonalds, and sometimes had it for dinner.
Marty – You don’t want to see another McDonalds after the trip. Her favorite restaurant is Chickfila, but as decreed by the father we cannot eat them on the ride because their drive thru is too slow! It’s about how quickly you can eat a cheeseburger, drink a coke or ice tea, and be on the road again.
Lisa – And he tells me that I eat slow!
Did you have any time saving tricks?
Marty – On this trip we would pull up to the pump at the same time and one of us would pump while the other would run inside and grab snacks. We needed to keep our stops as short as possible.
Lisa – I have two cards that I use, one for gas and one for everything else. That way I keep all my gas on one card. But if there’s an issue with the card at the pump, I can just use the other one.
Marty – And the nice thing with the KLIM Badlands jacket that you sell is the emergency card pocket on the sleeve. My gas card lives in that pocket throughout the whole trip, in fact I just took it out yesterday.
Do you have any more rides planned?
Marty – I just did a ride this past weekend from here to West Virginia, up to Pittsburgh, then across PA to Shippensburg, then back down to Annapolis. By the time I got there I had ridden 920 miles in 16 hours. My plan was to deadhead across the bay bridge to knock out the last 80 miles, but I was surrounded by lightning! I said, you know what, I know I can do it but I’m going to bed. I don’t need another certificate to prove that I can. Everyone here knows me and that I can do an Iron Butt, they don’t care! And there’s a 10 hour rally in the Upper Peninsula of Michigan in August, and a Senior Butt Rally in Texas this September. You must ride as a team and if part of the team drops out you both lose. The rally is for riders over 55 to ride and to get the older riders out of retirement.
Lisa – I was going to do a 1000-mile Ice Cream ride this past weekend, with each stop having to be at least 150 miles apart. But the weather turned to crap and I didn’t want to leave my dogs at home in a thunderstorm!
The Iron Butt Rally is a shining example of the diversity that exists in the motorcycling community and the unique motivators that inspire us riders. While some hit the road in search of the slow scenic route, others get their thrills by racking up quadruple digit days on the odometer. I personally plan my trips around challenging trails, famous roads, or where I might find photographic inspiration. While I’ve had my fair share of ambitious days, the consistent amount of miles Marty and Lisa crank out is awe inspiring. And what’s even more impactful about their experience is how it became such a significant part of their father/daughter relationship. Listening to them regale even the most challenging moments with a sense of lighthearted fondness made me realize how much fun they were having during the rally. Even the most arduous day on the road was still conquered as a team, working towards their shared goal and experiencing it on two wheels.
Shop by category or by bike to find all the parts and accessories you need. Purchase $299 or more and use promo code SUMMER50 to get $50 OFF! Shop Maintenance, Lighting, Exhausts, Luggage, Bike Protection, and more!
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*Offer good in-store and online. Must mention savings at time of purchase in-store. Apparel and sale items not eligible. Offer cannot be combined with additional discount or coupon. The following brands have chosen not to participate in this promotion: BMW, Touratech, and Wunderlich. Offer ends August 31, 2021.
Introducing Bob’s BMW’s Riding Gear Trade In and Trade Up Program.
Bob’s BMW is committed to the safety of it’s riders and wants to remind riders ALL THE GEAR ALL THE TIME (ATGATT), and this doesnt mean wearing a helmet from 2000! Bob’s will take old, worn out, expired motorcycle gear in exchange for 15% off new, up to date riding gear: jackets, pants, gloves, boots, and helmets!
Bring your gear in and speak with an apparel specialist TODAY!
*In-store only. Discount applies only to regular priced items. The following brands do not allow for any discounts on their products: BMW, Schuberth, and KLIM. Offer cannot be combined with additional discounts. Offer ends July 31, 2021.
Enter through front gate at 2200 York Road, Timonium, MD.
Fun Starts at 9am
FREE Bike Show and Demo Rides
Admission to Flat Track Races: $15; FREE for 6 and under
Food, Prizes, Giveaways, and MORE!
It’s been since 2019 that Mid-Atlantic Motorcyclists have rallied together at the Timonium Fairgrounds so to make up for lost time, Bob’s BMW has partnered with AMA District 7 and Baltimore County Trail Riders to put together something very special for the local riding community!
This 2-day event features a FREE all brand bike show, the BMW factory full fleet demo truck, and AMA Flat Track Motorcycle Races. Plus food, exciting prizes, and lots of giveaways. Mark your calendars and spread the word so you and the local riding community don’t miss out in all the fun!
Bike Show, Saturday, 1pm
Show up and show off. It’s FREE! All brands and all models. Motorcycles parked on the lot on Saturday between 1pm and 4pm are eligible to WIN a one-of-a-kind custom built trophy and bragging rights as winner of the 2021 Mid-Atlantic Motorcycle Days Bike Show! All you have to do is ARRIVE and park you bike.
Judging will take place between 4pm and 6pm. Awards will be presented prior to the Flat Track Races at 6:30.
Bike Show Classes:
– Judges Choice
– Judges Choice
– Judges Choice
Demo Rides – Saturday and Sunday, 9am-4pm
A truckload of adrenaline is headed our way and scheduled to arrive at the Maryland State Fairgrounds August 21 and 22. The BMW Motorrad Heritage Tour will be rolling into the Maryland State Fairgrounds for two days with an entire truckload of 2021 BMW motorcycles including the all-new R 18 Cruiser and R 18 Classic demo bikes.
Come experience the iconic design and engineering clearly steeped in tradition and reminiscent of legendary BMW boxers. The R 18 is built in Berlin and equipped to cruise the roads of America with modern tech and timeless design. Throw a leg over the R 18 or any other BMW model in the lineup and you’ll feel it deep in your soul.
Mid-Atlantic Riders are welcome to demo any and all BMW’s in the 2021 fleet. Sign up is day of event. Arrive early to get registered to ride as many models as you like!
Join us for a full-day of BMW Heritage:
- Full line up of 2021 BMW Motorcycles available for demo
- Build Your Own R 18 Configurator
- Heritage Parts, Accessories & Gear
Flat Track Races, Saturday, 7pm
Gates open at 2pm for sign up. Practice at 5pm, and racing begins at 7pm. Admission is $15 to the races. Free for all children 6 and under. Food and drinks available. For more race details visit bctra.com
Questions? Email firstname.lastname@example.org
Farkle (n): A modification to a motorcycle that satisfies the following criteria: creates “bling,” and serves a purpose (the usefulness of which is in the eyes of the farkler). Often used among touring riders to denote or convey status amongst their peers. Ex: “I picked up a new farkle for my GS today: a GPS-based burger joint locator!” (v): To farkle; to accessorize one’s motorcycle with farkles. Ex: “Boy, John really farkled out his K1300GT; it’s even got a cup holder!”
Bob’s BMW has identified and grouped the must have gadgets and gizmos for your motorcycle to ensure your next ride is as comfortable and convenient as possible! Make your farkle purchases in June and SAVE 15%!
*Online only. Discount applies only to regular priced items grouped under the gadgets and gizmos section of the website. The following brands do not allow for any discounts on their products: BMW, Wunderlich, and Touratech. Offer cannot be combined with additional discounts. Offer ends July 31, 2021.
Jeremy Cook (No. 81) scored his first points-paying finish of the 2021 MotoAmerica season Sunday at Road Atlanta.
Photo credit: BrockImaging
Click here to download a high-resolution versions of photos included in this press release
BRASELTON, Ga. — For Jeremy Cook, his first full pro road racing season started at a track he’d never ridden on before. Despite enduring mechanical problems with his BMW S 1000 RR on Thursday and Friday, the Bob’s BMW Jeremy Cook Racing rider got a positive start to his first full MotoAmerica racing season when he finished in the points in Sunday’s Stock 1000 race.
Cook – who is an instructor for presenting sponsor Motorcycle Xcitement — first competed in a MotoAmerica race in 2015, and MotoAmerica’s season-opening Superbikes at Atlanta round marked the first of nine MotoAmerica rounds that Cook plans to compete in this year.
After encountering problems with his motorcycle’s clutch system Thursday night while prepping the BMW and Friday during the Stock 1000 Class’ Friday practice session, Cook qualified 23rd for the weekend’s two Stock 1000 races.
In Saturday’s race, Cook moved up three positions on the first lap, crossing start/finish in 20th-place. He got past another rider on Lap 2 and maintained 19th place to the end of the contest. In Sunday’s Stock 1000 race, Cook made another good start and was running in 15th place at the end of Lap 1. Though Cook dropped as far as 18th on Laps 8 and 9, he recovered in the latter stages of the race to finish 15th and claimed his first championship point of his 2021 campaign.
The next stop on MotoAmerica’s schedule is VIRginia International Raceway May 21-23. Though Cook has some bad memories of the Alton, Va., track from a severe crash he suffered there in 2009, the Maryland rider also has ample experience on the facility’s 2.25-mile North Course and will be targeting his first top-10 finish of 2021 that weekend.
Jeremy Cook / No. 81
“It was a bit of a struggle this weekend at Road Atlanta. We raced in several Championship Cup Series races at New Jersey Motorsports Park last weekend and thought we were fully prepared for what lied ahead. It was my first time racing at Road Atlanta, and it’s a steep learning curve with this very physical racetrack. Between trying to get the bike set up for a track we didn’t know and the mechanical issues we dealt with Thursday and Friday, it felt like we were behind the eight-ball most of the weekend. I have to give a huge shout out to Roger Lyle of Motorcycle Xcitement for helping us with track knowledge and technical support. I learned a lot about racing at Road Atlanta by going to school on the riders I was competing against and was able to use that knowledge to score Sunday’s points-paying finish. My bad memories of VIR still linger in my head, but I’m happy to be heading to a track my team and I know well.”
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This press release has been prepared by Marino Communications on behalf of Jeremy Cook Racing. If you would like more information about this topic, please contact Michael Marino at 614.636.0199 or email@example.com
Jeremy Cook (No. 81) plans to race at every round of the MotoAmerica Stock 1000 Championship in 2021.
Photo credit: BrockImaging
Click here to download a high-resolution versions of photos included in this press release
PASADENA, Md. — Jeremy Cook kicks off his first full professional road racing season this weekend at MotoAmerica’s Superbikes at Atlanta round, and his long-time sponsor, Bob’s BMW, is set to be Cook’s team’s title sponsor for the 2021 MotoAmerica season. The Maryland BMW motorcycle dealership has supported Cook’s racing career for more than a decade, and its increased level of support will allow Cook to contest the full MotoAmerica Stock 1000 Championship this year.
Cook, who competed in his first MotoAmerica race in 2015 and has more than a dozen pro road races under his belt, will race a 2020 BMW S 1000 RR at all nine of this season’s scheduled MotoAmerica rounds. The Pasadena, Md., resident started racing BMW motorcycles in 2010 after he purchased his first BMW S 1000 RR from Bob’s BMW.
“As I look ahead to a year of crisscrossing the country to race against some of the most talented road racers in North America, I can’t help but think about my first customer experience at Bob’s BMW,” Cook said. “If it wasn’t for the exceptional customer service Bob’s staff showed me when I bought that first S 1000 RR, I probably wouldn’t be pursuing my racing career this vigorously. I can’t thank the ownership and staff at Bob’s enough for their generous support over the last 11 years. The dealership’s employees are like family to me, and I feel very fortunate to have them in my corner.”
Located in Jessup, Md., Bob’s BMW was founded in 1981 by Bob Henig and has grown to be one of the most respected BMW motorcycle dealerships in North America. The dealership has won several awards for overall dealer excellence, customer satisfaction, and community service, and prides itself on providing customers with an experience that exceeds expectations.
To learn more about Bob’s BMW, visit its website at www.bobsbmw.com or stop by the dealership, located at 10720 Guildford Road, Jessup, MD 20794.
For the MotoAmerica Superbikes at Atlanta round, there are two Stock 1000 races on the schedule. Both races will be broadcast live on MotoAmerica’s streaming platform, MotoAmerica Live+. To learn more about MotoAmerica Live+ and watch Cook compete against the nation’s top motorcycle road racers, visit www.motoamericaliveplus.com.
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This press release has been prepared by Marino Communications on behalf of Bob’s BMW Jeremy Cook Racing. If you would like more information about this topic, please contact Michael Marino at 614.636.0199 or firstname.lastname@example.org
Review and Video by: Scott Bradley
In the world of motorcycle design, there is an ever present sense of compromise and balance. Each bike is a purpose built tool, and will always excel in one area over the other. This has been especially true in the Sport Touring segment of motorcycling. Being able to meld blistering speed and razor sharp handling into a comfortable chassis is a formula that many have sought to perfect. While the BMW R1200RT has done an exceptional job since its inception, the pursuit of perfection will always be sought after, just like the next apex. The R1250RT is the newest evolution in this goal.
At the heart of the new machine is the 1250 Shift Cam Engine, which has already proven its mettle as the heart of the GS and the R/RS bikes. The more agricultural nature of previous boxers has been replaced by buttery smoothness and incredibly tractable power off the line. The transmission shifts seamlessly (especially with quick shift assist) and the clunk of the previous gearboxes is no longer. In my time riding the RT around the streets of Washington DC, its low center of gravity and predictable power delivery made navigating traffic an absolute breeze. And when the traffic got exceptionally snarled due to the cherry blossom gawking, I was more than grateful for its assertive horn. This bike without a shadow of a doubt has the LOUDEST stock horn out of any motorcycle I’ve ridden. It easily commands attention, as do the powerful new LED lights in the redesigned fairing. A phalanx of running lights throws a wide beam over the road ahead, while the center high beam creates an incredibly focused beam. The LED Auxiliary lights complete the trifecta, eliminating any over-running the beam and give you a fighting chance at being seen by distracted drivers. From a design perspective, the front of the bike looks far more sleek and sportier than the previous iteration. The bike has gotten a LOT of compliments in the few days I was riding it.
Coming from an F850GS as a daily rider, my expectations of the 1250RT were far different than the experience. I’m accustomed to very tall and perched riding ergonomics, and the rev happy nature of a parallel twin. I’ve spent a fair amount of time on the multiple iterations of the K1600, and while it’s an incredible machine from an engineering standpoint the sheer heft of it was less than desirable on the roads near home. At 6’3 the ergonomics of the RT are exceptionally natural, with a relaxed knee curve and a handlebar position that I could ride with for hundreds of miles without the slightest fatigue. Yet when the center line starts to bend, this touring bike is quite eager to dip into a turn. The rider triangle makes for easy movement on the bike, and the balance of the boxer makes quick transitions and chicanes a breeze. And when it comes to exiting a corner the bike pulls like a freight train with effortless torque on tap. There have been times where I almost forgot I was on a boxer driven bike, as the power curve is so linear and smooth. I was expecting low speed maneuvering to be a bit of a bear with a high mounted fairing, but even tight U-turns were executed with grace. And out of all the bikes with tall windscreens, the R1250RT is the first one I’ve actually enjoyed! In the low position it directs a breath of fresh air straight into my helmet vents, while the high position has enough coverage to prevent buffeting in an ADV helmet. Sitting behind such a tall screen is a real treat on the highway. Wind noise drops from a roar to a hush, and greatly improves the sound coming from my helmet comm system. Having such a great barrier from the elements while your hands and posterior are being heated is enough to spoil even the heartiest of rider!
While a lot of these traits were present on the first generation of the 1250RT, the new TFT dash is an absolute game changer in terms of motorcycle interfaces. At 10.25 inches there is a massive amount of screen real estate to work with. The tachometer builds in a gorgeously detailed incline that stretches the expanse, remaining visible in even the brightest sunlight. With a smartphone and helmet comm system linked up, your favorite riding playlist shows the album art front and center, while song choice and volume can all be controlled by the Wonder Wheel. The same navigation wheel also gives you access to the bike’s important statuses, like engine temperature, tire pressure, and even service messages. But the real shining star of the new dash is GPS integration with the Ride Connected app. Gone is the need for a dedicated cradle and an expensive secondary purchase, replaced by an interactive experience with added functionality. Place your phone into the wireless charging-equipped (and lockable) compartment, and a full color map splits the screen in real time with your dashboard. Critical functions like waypoint alteration and map zoom are all controlled by the Wonder Wheel, with audible prompts fed straight into your helmet. Having your navigation on the same screen adds a degree of safety, since the rider isn’t splitting focus between two different lines of sight. Sourcing the navigation from the phone makes updating maps a breeze, and all your rides are tracked in real time. Found a new route to share with your friends? The whole itinerary can be easily exported to a GPX file, and any photo taken on your phone during the ride is automatically geotagged on the map! For the performance minded, the ride tracking also records maximum lean angle, G force on acceleration, and even notes when ABS or traction control engage. Centralizing the ability to plot and record trips makes these tools far more likely to be utilized!
I for one am overjoyed to see that the RT has finally been given the innovation that BMW has brought to other bikes in the lineup. For those who want the perfect balance between comfort, power, and maneuverability the R1250RT is the bike to beat.
Really valve stem caps? All models since 1923? You didn’t really think…?!
Tell you what, so there are no hard feelings, for today ONLY Bob’s will give you 10% off a set of the finest BMW aluminum valve stem caps in the market! This is NO JOKE, today only Save $1.00.
Simply use coupon code APRILFOOLS at checkout.
Click here to purchase.
April 1, 2021
Immediate Stop Ride due to Valve Stem Cap: All BMW Models since 1923.
An urgent safety recall affecting ALL past and present BMW motorcycle models currently in use was announced April 1, 2021. This recall also mandates an official Stop Sale affecting all current unsold BMW motorcycle inventory, ALL models.
The recall is related to VALVE STEM CAPS on both front and rear wheels, with either tubeless or tube-type tires mounted. It has recently been discovered that a 0.002 mm thread pitch discrepancy between valve stems and valve stem caps installed on all BMW motorcycles manufactured since 1923 can lead to a potentially hazardous valve stem cap overheating condition. Overheated valve stem caps, caused by friction resulting from high frequency vibrations, can self-loosen and eventually fly off. This condition is considered a ROAD HAZARD because an overheated valve stem cap when airborne at highway speed can become a dangerous projectile! Additionally, the resulting valve stem core exposure due to the absence of a valve stem cap is a potential HEALTH RISK. Trapped road dirt and bacteria inside the valve stem core can become activated by slow leakage of compressed HOT AIR from within the tire, then released into the atmosphere where it can be inadvertently inhaled, leading to respiratory distress.
This official announcement, states that this critical thread pitch discrepancy (blamed on a subcontracted manufacturer’s production error) has now been ascertained to be the cause of the vast majority of missing valve stem caps reported in registered complaints to BMW Motorrad through its authorized dealers for the last ninety-plus years.
- Step ONE: Owners must immediately inspect both front and rear wheels to confirm Valve Stem Caps are still in place. DO NOT RIDE until this inspection is done!
- Step TWO: Motorcycles affected (those with missing Valve Stem Caps) should be brought (not ridden!) to authorized BMW Motorrad dealers immediately for further inspection and a professional diagnosis by certified BMW technicians. If necessary to install replacement parts under warranty, the parts for this campaign are expected to be available January 2031., along with a service bulletin and repair instructions. Important: DO NOT RIDE until authorized replacement valve stem caps are installed!
For additional details and to reserve your spot in line for replacement parts visit www.bobsbmw.com/20210331-april-fools/
Please be reminded that it is a violation of federal law (The Safety Act) for you to sell, lease or deliver any new motor vehicle covered by this notification until the recall repair has been performed. This means that dealers may not legally deliver new motor vehicles to consumers until they are fixed or use/sell replacement equipment/parts subject to this recall. Note also that substantial civil penalties apply to violations of the Safety Act. Also, you should not sell, lease or deliver any used vehicles in your inventory subject to a safety recall until the repair is completed.
President’s Day Weekend SALE Going on Thru Monday, February 15th
Save 10%, 15%, and 20% all weekend long in-store and online. Use promo code RED10 to save 10% on Bike Protection. Promo Code WHITE15 to save 15% on Lighting. And promo code BLUE20 to save 20% on Apparel. Sale items not eligible. President’s Day promotional codes may be combined. Codes may NOT be combined with separate offers or discounts, i.e. WINTER50. Some manufacturers may choose not to participate. Offer ends at 11:59PM EST on Monday February 15, 2021.
Your bike is your life. You love it. Of course you want to protect it, but how? So much on a motorcycle is exposed, vulnerable, not just riding on loose gravel at night during a hail storm, it’s at risk simply parked in your driveway on a sunny day! Luckily, Bob’s BMW offers a wide selection of products brilliantly designed to prevent or minimize the much more expensive consequences of inevitable mishaps, misdeeds, or just plain bad luck. Motorcycle protection gear is what we like to call cheap insurance. Buy it TODAY while you can save 10% using coupon code RED10 because sooner or later, bad things happen to good bikes.
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You need good lighting to illuminate the darkness when riding at night. That’s a no-brainer. What’s not so obvious, though, is how important your lighting is in assuring your visibility to others–both day and night. In fact, no part of your motorcycle is more crucial to your safety than its lighting. So ride on the bright side with the multitude of reliable motorcycle lighting parts and accessories you’ll find TODAY at Bob’s BMW. And for a limited time only SAVE15% with promo code WHITE15.
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“ATGATT” is the acronym for All-The-Gear-All-The-Time. It’s the commandment that experienced motorcyclists follow on every ride. You just can’t predict when something will go wrong or what the circumstances will be at the time. Wearing proper, high-quality motorcycle riding apparel is not just about preventing tragedy. It’s also about making the ride a better one; wearing the right gear means security, comfort, being shielded from the elements, and relief from stress and fatigue. All of that will not only enhance your focus but will also increase your pleasure! Think about it – are you past due for a motorcycle apparel upgrade? If so, act today and you will save 20% with promo code BLUE20.
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BMW Motorrad R 1250 RT-P featured in Presidential Inauguration Parade
A Message from BMW Motorrad NA:
This Wednesday’s U.S. Presidential Inauguration featured many different notable figures from President Joe Biden, to Vice President Kamala Harris, poet laureate Amanda Gorman and musical artist Lady Gaga to name a few. But perhaps one of the most unexpected attendees, especially for the BMW Group, was the fleet of BMW R 1250 RT-P Motorcycles leading the presidential Inauguration Parade.
The ceremony began with the Metropolitan Police Department of Washington, D.C. riding 22 R 1250 RT-P bikes from Bob’s BMW Motorcycles. The dealership, located in Maryland just outside of Washington D.C., had been working with the police department since June 2020 to fulfill the order which represented the first time the department moved away from competitor Harley-Davidson. 10 customer flag pole holders were also fabricated by the dealership and put to the test on a cold and windy day.
Thanks to Bob’s BMW Motorcycles in making this happen! BMW Motorrad is appreciative of being able to participate in such a historic moment.
The new BMW M RR: Pure racing technology for the highest performance requirements in motor sports and on the road.
BMW Motorrad already introduced the successful M vehicle offer strategy at the end of 2018 for motorcycles and has been offering M optional equipment and M performance parts ever since. With the new BMW M 1000 RR – in the following referred to as M RR in short – the first M model from BMW Motorrad based on the S 1000 RR (RR for short) is now celebrating its world premiere. BMW Motorrad follows the philosophy of the strongest letter in the world: M stands worldwide for success in motor racing and the fascination of high-performance BMW models and is aimed at customers with particularly high demands relating to performance, exclusiveness and individuality.
With an engine output of 156 kW (212 HP), a DIN vehicle kerb weight of only 192 kg and a suspension and aerodynamics designed for maximum race track performance, the new M RR meets the main expectations in the top segment of Superbikes.
M RR four-cylinder engine based on the RR engine for racing sport. More peak power and increased maximum engine speed.
The new M RR uses a water-cooled four-cylinder in-line engine based on the RR power train with BMW ShiftCam technology for varying valve timing and valve lift that has been modified comprehensively in the direction of a racing sport engine. It achieves its peak output of 156 kW (212 HP) at 14,500 rpm. The maximum torque of 113 Nm is applied at 11,000 rpm. In addition to a maximum speed increased to 15,100 rpm, the M RR engine has extensive technical optimisations such as new 2-ring forged pistons from Mahle, adapted combustion chambers, compression increased to 13.5, longer and lighter titanium connecting rods from Pankl, slimmer and lighter rocker arms, fully machined intake ports with new duct geometry as well as optimisations on camshafts and intake area. The lightweight exhaust system is also made of titanium. The new M RR engine is even more powerful than the RR power train in the range from 6,000 rpm to 15,100 rpm, a range that is particularly relevant for race track driving dynamics, but without losing its qualities as a fascinating source of power for sporty driving on country roads.
M winglets and high windscreen: Braking later and accelerating earlier thanks to the aerodynamic downforce without any reduction in maximum speed.
The aerodynamics were a decisive point in the technical specifications for development work of the M RR. In addition to a maximum speed that is as high as possible and absolutely necessary for winning races, there was another objective in the technical specifications of the M RR: to establish the best possible contact of the wheels with the road – especially when accelerating. The M winglets on the trim front, which were developed during intensive testing on the race track and in the BMW Group’s wind tunnel and are made of clear-coat carbon, take this into account as they produce aerodynamic downforce and thus additional wheel loads according to the speed. The additional wheel load on the front wheel counteracts wheelie inclination, traction control regulates less, more driving power is converted into acceleration and the driver achieves faster lap times. The effect of the winglets is also noticeable in curves and when braking, the downforce allows later braking and ensures increased cornering stability.
Chassis design trimmed for race track use with modified geometry, optimised wheel load distribution and extended adjustability of the swinging arm pivot point.
The chassis of the new M RR is based on the RR with the bridge frame made of aluminium at its centrepiece. It has an optimised upside-down fork as well as a revised central spring strut with blue spring and Full Floater Pro kinematics. The primary objective of the chassis design was to achieve the best possible lap times on the race track. The chassis of the M RR is therefore uncompromisingly designed for the race track, but also convinces with qualities for country roads. Special attention was paid to optimising drivability, the braking and anti-squat control as well as the best possible feeling of the driver for the front and rear wheel.
M brakes for the first time at BMW Motorrad as well as M carbon wheels as standard.
With the new M RR, there is a BMW motorcycle with an M brake for the first time – like the M vehicles of BMW M GmbH. It was developed directly from the experience with the racing brakes of BMW Motorrad company racing machines in the Superbike World Championship and provides maximum fading stability and controllability. Externally, the M brake callipers have a blue anodised coating in combination with the M logo. With the M carbon wheels, the new M RR has more high-tech components for maximum performance on the race track and road.
Instrument cluster with perfectly readable 6.5-inch TFT display and OBD interface that can be used with activation code for the M GPS data logger and M GPS laptrigger.
The instrument cluster of the new M RR has the same basic design as the RR and has an M start animation. As part of the optional equipment, an activation code (contents of M competition package) can be used to provide comprehensive data material for the use of the M GPS laptrigger and M GPS data logger (Original BMW Motorrad Accessories) via the OBD interface of the instrument cluster.
Born for racing: M design and dynamic form language of the M RR indicate ultimate race track performance.
The new M RR emphasises its racing genes with the light white solid paint/M Sport colour scheme in the basic colours light blue, dark blue and red. Further features of the M RR are the engine covers in granite grey and the fuel filler cap painted black.
Uncompromising in design and technology: The M RR with M competition package.
For those who are still not satisfied with the new M RR in standard trim, the M competition package provides a fascinating mixture of classy components for the racing technology gourmet and the aesthete at the same time. In addition to the M GPS laptrigger software and the corresponding activation code, the M competition package also includes the M milled parts package, the M carbon package as well as a silver 220 g lighter swinging arm, the friction-optimised, maintenance-free and DLC-coated M Endurance chain and the passenger package including tail-hump cover.
The highlights of the new BMW M 1000 RR.
• M RR four-cylinder engine based on the RR engine for racing sport. Even more peak power, higher torque in the medium range and 500 rpm more maximum speed.
• 156 kW output at 14 500 rpm and thus 4 kW more than in the RR. Maximum torque of 113 Nm at 11 000 rpm.
• New 2-ring forged piston 12 g lighter, adapted combustion chamber and compression increased to 13.5. In addition, slimmer and lighter rocker arms.
• Fully machined intake ports with new duct geometry and BMW ShiftCam technology for varying the valve control time and valve lift.
• Titanium valves, on the exhaust side with new spring assembly, slimmer and 6 % lighter rocker arms and optimised camshafts.
• Very light, compact engine block with longer and 85 g lighter titanium connecting rods from Pankl for reduced friction power and less weight.
• Anti-hopping clutch without self-reinforcing for optimum Launch Control.
• Optimised differentiated intake system with shorter intake funnels for optimised gas exchange at high rotational speeds.
• New, 3,657 g lighter exhaust system with exhaust manifold, front silencer and rear silencer made of titanium.
• M winglets and high windscreen: Braking later and accelerating earlier and more stability when cornering thanks to the aerodynamic downforce without any reduction in maximum speed.
• “Rain”, “Road”, “Dynamic”, “Race”“ and “Race Pro1-3” riding modes and the latest generation of the Dynamic Traction Control (DTC) and DTC wheelie function with 6-axle sensor box.
• Two adjustable characteristic throttle curves for optimum response characteristics. Engine brake with threefold adjustable engine drag torque in “Race Pro” mode.
• Shift assistant Pro for shifting gears up and down without clutch. Simple reversibility of the shift pattern for race track use.
• Launch Control for perfect race starts and Pit-Lane-Limiter for precise speed in the pit lane.
• Hill Start Control Pro for convenient starting on slopes.
• Chassis design trimmed for race track use with modified geometry, optimised wheel load distribution and extended adjustability of the swinging arm pivot point.
• Optimised upside-down fork and revised central spring strut with Full Floater Pro kinematics.
• M brakes for the first time at BMW Motorrad: The M RR with maximum braking performance for the race track.
• M carbon wheels: Classy high-tech components for maximum performance on race track and road.
• Instrument cluster with large, perfectly readable 6.5-inch TFT display, starting animation with M logo and OBD interface that can be used with activation code for the M GPS data logger and M GPS laptrigger.
• Lightweight M battery, USB charging socket in the rear, powerful integrated LED light units and heated grips.
• M design and dynamic form language indicate ultimate race track performance.
• M competition package with M GPS laptrigger and activation code, M milled parts package, M carbon package, silver, 220 g lighter swinging arm, DLC-coated M endurance chain and passenger package including tail-hump cover.
• Comprehensive optional accessories and optional equipment ex works.
By: Scott Bradley
Of all the bikes that BMW makes the boxer-powered GS has attracted a near cult-like following and for good reason. The GS is a perfect example of versatility. You can cover expansive distances on asphalt or arduous terrain covered in dirt and gravel. With each new generation of the bike, BMW somehow manages to take an already brilliant bike and finds a way to improve upon it. The 2021 R1250GS shows exactly that, a refinement upon perfection.
In my 6 years of riding I’ve experienced most bikes in the GS lineup. From 650 singles and 700 Twins to Hexhead/water-boxer 1200s and the 850GS I currently own, I have a fair amount of seat time with the GS series. BMW’s R1200GS model engine really set a benchmark for the category of big bore ADV machines. The water-cooled twin pushes out aggressive torque with incredible smoothness without the agricultural nature of the oil cooled models. It also upped the ante with more advanced ride modes and varying degrees of traction control. The 1250 engine has really taken things to the next level. With the addition of variable valve timing known as Shiftcam, the engine has gained about 10 horsepower while growing even smoother. Shiftcam is essentially a two-stage cam lobe, shifting from minimal valve lift in the low end to a high lift profile in the upper rev ranges. This creates much more responsive and tractable power in the low end while giving a top end rush of power above 5,000 rpm. The difference was markedly noticeable while navigating through stop and go traffic. With a featherweight twist of the throttle the bike glides along and throttle inputs in Dynamic Mode feel organically connected to the intensity of input. Eager hands beware, as it’s exceptionally easy to send the front wheel airborne (yes even with traction control on). Once up to speed, the bike cruises on the highway unlike any boxer I’ve ridden before. Anyone familiar knows that the boxer is known for glassy smoothness while laying down highway miles, but the 1250 engine barely even feels like its running at 70mph! But rest assured, if you need a sudden burst of power to make an evasive maneuver there’s enough power on tap to leap forward and get out of dodge. Without any shaft jacking or lateral torque transfer like the boxers of old, this engine sets a precedent for refined power.
With all this power at hand, it’s only right to have a suspension method that’s up to the task. One of the reasons I’ve always loved the 1200s is the Tele-lever suspension. Instead of telescopic forks, the front end utilizes a singular shock coil in an A-Frame type linkage. This suspension has been a staple in all of the R bikes since the mid 90’s, but the 1250 handles better than ever. With fully electronic suspension in both the front and rear the bike is making thousands of calculations a minute to adjust both dampening and rebound on the fly. It’s even able to compensate for additional luggage or a passenger on the back with no manual alterations required. While riding through the twists and turns of Rock Creek Parkway in Washington, DC the bike feels as though there’s a magnet holding it to the ground. In both graceful sweepers and tight curves it gripped the road with steadfast certainty. And when the asphalt grew uneven the GS floated overtop completely unbothered.
I’m also pleased to see the new 1250’s coming equipped with the Michelin Anakee Adventure tires. The 19-inch front wheel has always struck the perfect balance between on-road performance and overcoming obstacles. The 70/30 tread pattern of the Anakee handles like a confidently inspired set of street rubber, yet the deep grooves and blocky tread pattern shows promise for a foray into the dirt.
Mechanical innovation isn’t the only new addition found in the 1250GS. The TFT dash opens up an incredible amount of new functionality to the bike. The amount of ride modes are now up to seven, from a fuel efficient Eco mode to the tire shredding torque of Dynamic Pro. The rider is now able to dial in which modes to keep on tap and even allows calibration of each individual aspect of the mode. With the wonder wheel, it’s possible to adjust the amount of ABS and Traction Control independently to create a custom profile that best fits your riding style. The bike status menu in the dash also keeps tabs on critical information, telling you how far over or under your tire pressure is in relation to spec for your current load. My favorite feature by far is the TFT integration with smartphones and helmet Bluetooth systems. With all three devices linked together the bike will display whatever music is playing inside your helmet with album art and all. To change songs all you need to do is jog the wonder wheel to the right, no more taking your hand off the bars to hit skip. The smartphone integration also brings some engaging ride tracking tools to the table. With the Ride Connected app you can keep tabs on ride stats such as maximum lean angle, acceleration in G force, and even geotag photos along the completed ride route.
While most of the features on the 2021 R1250 have already been out for about a year or two, there are some new additions to this model year that have finally carried over from BMW’s touring models. The biggest change is the corner adaptive headlight from the K1600 series. This incredible safety feature allows the headlights to turn with the bike as it leans through corners. Doing so keeps the road ahead better illuminated and helps avoid the dreaded outrunning of the light. With better visibility, the chance of encountering unexpected obstacles is greatly reduced. Those who ride through the winter months will be happy to hear that the 1250 has finally gained heated seats! After walking out to a frosty saddle on many a winter morning, I can say that I’ve been spoiled with the heated seat and it will be hard to go back to that cold seat on the 850. I’m also quite thrilled to see the return of the Triple Black color scheme in this model year. The jet black paintwork glistens in the sun, and is complimented wonderfully by the Option 719 parts on the engine.
The number 719 carries some historical weight in Berlin. The number signifies specially machined and ornately crafted components that give the bike a gorgeous piece of adornment. The valve covers alone take more than half a day to create, and the efforts truly show in the stepped ridges of shimmering silver and glistening black.
Out of all the boxer powered GS’ that have come out of Berlin, I personally think this is the most beautiful, capable and is certainly the most powerful. BMW has set a gold standard that the rest of the industry is taking note of.
Effective December 18, 2020
Bob’s BMW remains committed to providing a healthy work environment while doing our best to provide you with an enjoyable and complete shopping experience.
The number of customers in the showroom areas are limited to 15 at one time, so please consider scheduling an appointment in advance for the best possible customer experience.
Please respect these guidelines while in or on Bob’s BMW property:
+ Maintain physical distance of at least 6-feet between you and others.
+ Wear a mask that covers both your mouth and nose.
+ Wash your hands thoroughly before/after touching surfaces, trying on apparel, etc.
You are welcome to browse the showroom, but please wash your hands before and after touching any parts, apparel, or motorcycles, and minimize your touching as much as possible. This helps us to properly disinfect the dealership and contents.
In between every customer visit Bob’s BMW associates are cleaning and disinfecting work areas, and twice each day associates are disinfecting common areas, door handles, etc. We also have a professional cleaning company come in three times a week for a deep clean. Our goal is for you and our staff to feel comfortable and confident when in our dealership.
Bob’s BMW closely follows every guideline and recommendation outlined in the Maryland Roadmap to Recovery, plus has successfully identified and implemented additional methods to create a clean and safe shopping experience. Bob’s BMW is proud to announce its most recent layer of protection against COVID-19 and other airborne viruses and germs: the installation of a state-of-the-art Ultraviolet Germicidal Irradiation (UVGI) system.
The UGVI system is similar to those used in hospitals and surgery centers for air purification. It kills 99% of all germs and viruses as air passes through the HVAC system. The technology uses UV-C light, which is particularly effective at killing airborne pathogens. Not only does this technology help eliminate viruses and germs in the air we breathe, but also on most surfaces within the air-treated environment such as clothing, carpeting, and hard surfaces like desks, merchandise, and in Bob’s BMW’s specific case, motorcycles.
Thank you for your patience, cooperation, and patronage as we continue to navigate these challenging times. The outpouring of support we’ve received from the motorcycling community warms our hearts, keeps us going, and is very, very much appreciated.
Bob’s E-Commerce is operating at near warp speed; we’re shipping hundreds of orders daily around the corner, around the region, and across the country.
For New and Used Motorcycle Sales please call 301-497-8949 x 501, for Service x 502, for Parts, Accessories, Riding Gear, and Casual Clothing x 504.
Treat Yourself This Holiday Season!
It’s time to pull the trigger on that special item you’ve been wanting. Buy now and SAVE 15% plus get shipping for free, regular exclusions apply. Offer valid thru December 31. Cannot be combined with additional discounts. Motorcycles, service labor, gift cards, sale items, and manufacturers choosing not to participate are not eligible. Brands and products not eligible include Touratech USA, Ohlins, Schuberth, Wunderlich, and GS-911.
The sale you’ve been waiting all year for has arrived! Get 20% off your entire parts, accessory, and apparel purchase now thru Cyber Monday* Plus get FREE SHIPPING, no minimum!
*Motorcycles, service labor, gift cards, sale items, and the following manufacturers and products are not eligible: Touratech USA, Ohlins, Schuberth, Wunderlich, and GS-911. Cannot be combined with additional discounts or offers. Offer ends November 30, 2020 at 11:59pm (EST).
For the past 5 years, Bob’s BMW has been closed on both Thursday and Friday to focus more on the true spirit of Thanksgiving—our families, friends, and riding motorcycles—instead of hitting the shopping malls (#optoutsideon2wheels). Hosting our Black Friday group ride and lunch with the 40 or so people who join us each year has been a lot of fun, and the festive atmosphere at the dealership on Saturday has been the best way to kick off the holiday season. So we’re sticking with those plans this year, but with a few adjustments.
Bob and others on the Bob’s team will still be riding on Friday, but we will not be leading a group ride. Who knows what roads we’ll be enjoying? We encourage you to explore some beautiful roads on your own and enjoy smiles and miles on two wheels or three or even four.
Eventually you’ll want to grab some food and if you’re in our general area, consider joining Bob and others around 12-12:30 for lunch at Cured in downtown Columbia, MD*. We will be seated separately but some conversation will be possible—Cured is ready for as many of us that can make it, all with proper spacing and ventilation. And there’s a huge covered parking garage where your bike or car will be safe and with more fresh air should you wish to kick tires after lunch.
The dealership will be open on Saturday with while-you-wait service, a showroom full of great new and used bikes, the best selection of great riding gear, useful accessories for all models, and casual wear in the region. And yes, stuff will be on sale including our legendary online temptations.
We continue to follow all safety protocols and our facility is protected by a UVGI air purification system, so you can count on a safe shopping experience at Bob’s. To ensure everyone gets the best possible customer care, we still encourage making an appointment in advance to talk seriously about motorcycle purchases (selling and trades too) and head-to-toe professional riding gear fittings.
*If you choose to join us for lunch, please let the Cured staff know in advance by calling them up at (667) 786-7111 and letting them know if you’re 1 person or more and that you’re part of the Bob’s BMW family. This way, as our ungroup grows, they can sit us adjacently enhancing our collective fun. Please wear a face covering in all areas of the restaurant unless eating/drinking. And, anticipating that you’ll enjoy the food and service, please be generous with your gratuity; these past few months have been very hard for restaurants and their staff.
All of us at Bob’s BMW wish you and yours a Safe and Happy Thanksgiving!
Thursday, Nov. 26 – Friday, Nov. 27 CLOSED
Thursday, Dec. 24 – Saturday, Dec. 26 CLOSED
Thursday Dec. 31 – Saturday, Jan. 2 CLOSED