UP TO $750 OFF FOR ACTIVE MEMBERS OF THE U.S. ARMED FORCES.


Active members include active duty (including activated Reservists) of the U.S. Air force, Army, Navy, Marines, National Guard, Coast Guard, Veterans Administration and those who have recently finished active service (within 12 months) with a current military identification card or are a key military contractor. A copy of Department of Defense form 214 may be necessary for those who recently have been discharged from active service.
If you have questions regarding eligibility for this incentive, contact Nicole Dunham.
NOTE: HP4 model is not eligible.
Call 877-BOBS-BMW (877-262-7269) to find out more about this program.

This incentive may be combined with any other retail customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the incentive program rules), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2013 through December 31, 2013. BMW Motorrad fleet, HP4 models, auction or official P2 dealer demonstrator units do not qualify!*May not be combined with Center Employee, BMW MOA / BMWRA / VBMWMO Club Offers, MSF Instructor, Ride Smart Rewards, Emergency Services or BMW Group Employee / Valued Vendor Purchase Programs. Motorcycles must be purchased through an authorized BMW Motorrad USA dealer like Bob’s BMW! BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice.

2013 Emergency Services Purchase Program
This special program offering SAVINGS up to $500 is available to those serving the community in the emergency services with the purchase of any new BMW motorcycle!
An Emergency Services employee must be employed at a recognized Public Authority at the time of the motorcycle delivery. A Public Authority is considered to be a Federal, State or Local Police Agency / Authority, Sheriff’s Department, FBI, DEA, NSA, US Border Patrol, DA, Port Authority Police, US Coast Guard, Fire Department / EMT (including both paid and active volunteer), US Public Health Services, NOAA, etc.
If you have questions regarding eligibility of an agency / position for this incentive, contact Nicole Dunham.
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BMW Model Series
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Incentive Amount*
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K-Series
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$500 OFF
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R-Series
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$400 OFF
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S-Series
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$400 OFF
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C, G and F-Series
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$250 OFF
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Call 877-BOBS-BMW (877-262-7269) to find out more about this program.
This incentive may be combined with any other retail customer incentive* available at the time of purchase for a qualified model (unless specifically excluded in the incentive program rules), which is defined as any new, previously unregistered BMW motorcycle sold between the dates of January 1, 2013 through December 31, 2013. BMW Motorrad fleet, HP4 models, auction or official P2 dealer demonstrator units do not qualify!
*May not be combined with Center Employee, BMW MOA / BMWRA / VBMWMO Club Offers, MSF Instructor, Ride Smart Rewards, Military or BMW Group Employee / Valued Vendor Purchase Programs. Motorcycles must be purchased through an authorized BMW Motorrad USA dealer, such as Bob’s BMW!
BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice.