Bob’s BMW PRIVACY POLICY

Last Updated: June 25th, 2013

Your privacy is of the greatest importance to Bob’s BMW. Our success depends on our ability to maintain your trust.

This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected both online and off-line. Bob’s BMW takes care to reinforce the importance of our web site visitors’ security and privacy among our employees. We are constantly re-evaluating and deploying new technologies to enhance our security.

This privacy policy (“Policy”) explains how personal information is collected, used, disclosed and secured by Bob’s BMW (“Company”, “we” or “us”) when you (“you”, “your”, “user”) access the Company web site(s) at http://www.bobsbmw.com/ (the “Site”). If you do not agree to the terms of this Policy, please do not use the Site(s).

We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was updated. We encourage you to review this Policy from time to time to make sure that you understand how any personal information you provide will be used. Your continued use of the Site(s) following the posting of changes to these terms will mean you accept those changes.

What Is Personal Information?

As used herein, the term “personal information” means information that specifically identifies an individual (such as a name, address, telephone number, mobile number, e-mail address, date of birth, credit card number, social security number), or information about that individual that is directly linked to personal information. Personal information does not include “aggregate information”, which is data we may collect about the use of the Site(s) or about a group or category of users, from which individual identities or other personal information has been removed. This Policy in no way restricts or limits our collection and use of aggregate information.

How Do We Collect Information, and What Types of Information Do We Collect?

We collect information about you in a number of ways when you visit or use the Site:

Active Collection:

We collect certain information when you voluntarily provide it, such as if you send us an email, by creating an account on the Site, subscribing to a newsletter, participating in a community forum or chat room, shopping on the Site, making a purchase on the Site, receiving customer or technical support, participating in contests, sweepstakes, events or promotions, etc. or you otherwise provide or request information. Such information may include various types of personal information. Additionally, we may also collect demographic information such as your age, gender, country and zip code of residence, recent purchases, and preferences. This demographic information may be associated with your personal information. If this demographic information is connected with personal information, we will treat the demographic information as personal information.
For some features of the Site, you may be able to submit information about other people. For instance, if you submit any information referring a friend, shipping a purchase to a friend etc. You may submit someone else’s personal information. Company will use any such information that we collect from you about another person to carry out your request.

Passive Collection:

When you use the Site, some information is also automatically collected, such as Internet Protocol (IP) address, operating system, browser type, address of a referring web site, activity on the Site, etc. We treat this information as personal information if we combine it with or link it to any of the personal information mentioned above. Otherwise, it is used in the aggregate only.

This site uses Google Analytics to help analyze how users use the site. We automatically collect certain information and monitor user activity through the use of “cookies” (including persistent and/or session cookies) or web beacons (also known as web bugs, pixel tags, tracking pixels, or clear gifs) on the Site. A “persistent cookie” is stored on a user’s hard drive until it expires (persistent cookies are set with expiration dates) or until the user deletes the cookie. Persistent cookies help websites remember your information and settings when you visit them in the future. “Session cookies” are cookies that expire upon the conclusion of your visit to a website. These types of cookies are widely used to facilitate a consumer’s interaction with a website. If you wish to block, erase, or be warned of cookies on the Site, please refer to your browser manufacturer to learn about these functions. However, if you choose to remove or reject cookies, this could affect certain features on the Site. In addition to the above, information provided by cookies, web beacons, or other devices may be used, among other things, to analyze data, to determine the popularity of content, to deliver targeted advertising, to make recommendations to users, to better understand the Site’s usage or the effectiveness of Ads, to track user actions/behavior on the Site, etc.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website. For more information on Google’s privacy policies visit: http://www.google.com/analytics/learn/privacy.html

Remarketing:
Through the use of cookies that are provided by our marketing partner, ReachLocal and its third-party partners (the “Advertising Cookies”), we are better able to advertise our products and services online by showing advertisements for our site when you visit sites that are in a specific network. The sole use of these cookies is, as stated above, to simply show you advertisements for our site, they are not being used to track you in any other way. Moreover, your information in the cookies any other cookie is not linked to any personal information that you may have provided.

You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies, though either of those actions may affect the use of our Site.  However, if you wish to opt out of any of Advertising Cookies, you can do this simply by navigating to http://www.reachlocal.com/opt-out, which will take you to a web page where you will be able to opt out of the Advertising Cookies currently used in connection with ReachLocal’s remarketing product.

If you have any questions regarding ReachLocal and/or the Advertising Cookies, you are encouraged to contact ReachLocal at privacy@reachlocal.com.

How Do We Use the Personal Information We Collect?

We use personal information we collect through the Site for the purposes described in this Policy or elsewhere on the Site. For example, we may use personal and other information we collect to process transactions, request feedback, communicate with the user, contact the user about their account, respond to user inquiries/problems, deliver targeted ads, provide recommendations, monitor Site usage trends, send promotional messages, confirmations, or security alerts, prevent fraud, conduct surveys, etc. and for any other purpose for which the information was collected.

If you no longer wish to receive communications from us, you may opt out by contacting Bob’s BMW thru email or phone call.

What Personal Information Do We Share With Third Parties?

We will not share the personal information we collect from you through the Site(s) with third parties, except as described below:

Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Websites and Others:

We will disclose personal information when we believe in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to: enforce our policies; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Site(s) or third parties.

How Can You Modify Or Delete Your Personal Information?

You may modify or delete the personal information collected through the Site at any time by visiting your profile, modifying your account, contacting Company via email and/or phone, etc.

Does This Policy Apply to Other Websites Linked To From the Site(s)?

The Site(s) may contain links to other websites. Any personal information you provide on linked pages or applications is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to or from the Site(s). We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Do We Collect Information From Children Under the Age of 13?

The Site(s) is not intended for use by children under the age of 13, and Company does not knowingly collect or use any personal information from such children. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database

What Steps Do We Take To Protect Your Information?

We take measures designed to protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse. To protect the confidentiality of personal information maintained in your account, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of the Site(s) by any person using your password. Please advise us immediately if you believe your password has been misused.

Miscellaneous

This Policy and the privacy practices of Company will be subject exclusively to the laws of the State of Maryland in the United States. Company makes no representation that this Policy and our practices comply with the laws of any other country or jurisdiction. Users of the Site who reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using the Site, you consent to the transfer, processing and use of your information outside your country.

Questions?

If you have any questions about this Policy, please contact us by phone 1-800-269-2627 or email hanna.creekmore@bobsbmw.com.

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Bob's BMW Motorcycles is one of the largest, most respected BMW dealerships in North America, and the winner of numerous awards for overall excellence, merchandising, customer satisfaction, and community service. Bob’s is well known throughout the world for the passion and professionalism they bring to this business and sport. Bob's impressive brick and mortar Retail store, Dealership and Vintage Museum, serving the bustling Washington DC — Baltimore — Northern Virginia – Suburban Maryland area as well as surrounding mid-Atlantic region is the destination of choice for BMW enthusiasts everywhere for over 30 years. Bob's is a National leader in sales and service of new and used BMW motorcycles along with clean used offerings from most all brands and Bob’s offers complete refurbishing and restorations on any year BMW built since 1950. Since the beginnings in 1981 Bob’s has won praise for their huge inventory of genuine BMW parts, Accessories, and Riding Gear for all riders plus casual Apparel. Their ability to deliver what customers need when they need it is unparalleled. Bob's also specializes in high quality Used BMW motorcycle parts and hard-to-find Vintage BMW parts and accessories. One visit, one phone call or a few mouse clicks opens up the whole world of BMW Motorcycles.

Bob’s BMW Motorcycles - 10720 Guilford Road - Jessup, MD - Phone: 301-497-8949
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