February 26th, 2016
Bob selectively accepts bikes and the occasion car in his quest to raise awareness and money as a member of the local PBTF sponsored Ride for Kids event and as a member of the BOD.
Of special note is the sign on his trailer which has hauled easily 60 other Fiats over the years to also be returned to the road.
To learn more about the PBTF and its mission go to the website at www.curethekids.org
February 19th, 2016
BY ALISA CLICKENGER ON FEB 23, 2015
Motorcycle & Powersports News
One part motorcycle dealership, one part vintage motorcycle museum and one part online/mail order new, classic, vintage and used motorcycle parts store, Bob’s BMW located in Jessup, Maryland, adds up to a 100 percent successful dealership.
Store owner Bob Henig started out modestly by selling used BMW motorcycle parts from his garage in 1981 (the days before e-anything). Now Bob’s BMW is one of the largest, most respected BMW dealerships in North America with nearly $10 million in annual sales.
Bob’s BMW has won numerous awards for overall excellence, merchandising, customer satisfaction and community service. The dealership’s recipe for success is Bob’s careful combination of sales and service of new and used BMW motorcycles, complete refurbishing and restorations on any year BMW built since 1950, great service and a passion for the BMW brand that Henig has parlayed into a world-class collection of BMW motorcycles and paraphernalia.
Henig may do several things within his dealership that are out of the ordinary, such as operating a thriving mail order business at his location and assigning every customer a singular mechanic with whom he builds a one-on-one relationship, yet each is incredibly well thought out – and successful. Henig treats the trade-in process like science and has developed a winning formula to maximize profits and create a win-win situation for his customers.
Henig has come up with a proprietary formula that he’s shared with other dealers in his 20-Group, and with 15 percent of the dealership’s revenue derived from the sale of used bikes, people listen. Other outside-the-box thinking includes Henig’s directive that every department in the dealership be fiscally responsible, ensuring that each department is in the black and not relying on another department’s success to carry them.
Not Everything is About the Bottom Line
“I’ve always believed that dealerships should be fun. They should be a good place to get information,” says Henig. The dealership’s coffee area walls are covered with interesting and up-to-date motorcycling articles from newspapers and industry magazines. The same is true in the men’s room. There is a waiting lounge in the service department, which Henig has declared as a “no sell zone.” It is purely for customers to relax in and take some down time while their bike is being serviced. “You cannot be selling to the customer all the time,” says Henig.
Bob’s BMW escapes the seasonal “hire and fire” cycle by focusing on the service department’s winter work business, incentives on PG&A sales and tightening their belts a bit. They’ve developed programs like the Polar Bear Challenge, which encourages customers to put on the miles even in the chilly season. They also encourage and assist customers with restorations and rebuilds during the winter months.
“I don’t think you can have long-term customers without long-term employees, and you cannot have long-term employees without taking care of them,” says Henig. “We work really, really hard finding ways to level out this business in the months that are traditionally slow.”
The proof is in the people: Lex O’Brien, Bob’s BMW e-commerce content manager, has been with the dealership for 25 years. Every employee gets full health benefits, 100 percent company paid.
Service While You Wait
Rain, shine or snow, every Saturday Bob’s BMW offers “while you wait” repair service. Customers line up on a first-come, first-serve basis, some so eager that they line up two hours before the dealership opens. Seeing this kind of customer enthusiasm led to the dealership setting up a coffee service table outside the night before. When the first customers arrive all they have to do is press the power button for their morning cup of joe. Morning entertainment comes in the form of other customers in line until the shop opens for business. In warmer weather there’s even a self-service bike wash station complete with an amusing vintage illustration.
For efficiency’s sake, the dealership also puts out service cards that customers fill out while waiting their turn. On these cards customers record billing details, motorcycle information and what type of service is required. Customers that arrive on Saturdays with more intense service needs are sometimes asked to wait until the “quickies” are served. Handled well and with clear communication, this has never been a problem for the dealership. Their service department is then closed on Sunday and Monday, which the dealership has found actually improves efficiency and customer communication.
Vintage BMW Museum
Bob’s officially opened as a BMW motorcycle dealership in 1990 and they’ve always had BMW items on display. Henig is an avid collector of BMW motorcycles, memorabilia and wall art. Out of more than 75 motorcycles in the public collection, only three have any type of modification or minor restoration. Because of Bob’s penchant for unrestored, original motorcycles, many of his display motorcycles serve as benchmarks for customers doing their own restorations.
“We offer the museum up as a tool for our customers. Everybody’s idea of what a restoration is will be different. These [vintage]motorcycles we have on display serve as a benchmark for how the machines were when they came off the assembly line,” says Henig. There are currently around 75 bikes and 5 sidecars on display between what’s on the dealership floor and their space across the street, including an original, unrestored 1925 R32, which was BMW’s first production model.
Dealership as a Destination
In addition to the BMW motorcycle and memorabilia museum, Bob’s goes out of its way to cultivate cross-customer relationships. They’ve worked hard to make the dealership a place where BMW enthusiasts can go to get information, and they enjoy bringing their customers together. “We want people to feel as at home as they do at a Starbucks,” says Henig. “We go through a lot of coffee around here.”
Bob’s hosts a variety of evening programs such as tech sessions, informational seminars and presentations from world travelers. The dealership maintains a Facebook page that connects riders with local rides. It also hosts hospitality days at track days as well as CCS and ASRA Motorcycle Races. The dealership has partnered with the Howard County Arts Council for a “Ride the Road to Art” program that got a larger number of customers riding and exploring real art installations within their local community.
In the fall, the dealership puts on an open house and annual swap meet. Closest to Henig’s heart is the annual Baltimore/Washington Ride for Kids. Bob’s BMW has been helping the Pediatric Brain Tumor Foundation raise money for over 20 years now, Henig himself bringing a high performance sidecar rig and providing rides to some of these special kids.
“A lot of what we’ve done here has been shaped by the needs and wants of our customers,” says Henig, who now wants to build a retail complex of associated and complementary businesses that are not all owned by the dealership. Sounds like Bob’s BMW might just dominate the retail scene in the Washington, DC metro area, which would be no small feat. Then again, that might not be such a bad thing coming from a company whose owner gets teary-eyed when he talks about his practiced ability to keep a wig on a small child while helping them don and doff a motorcycle helmet.
Bob’s BMW 10720 Guilford Road Jessup, MD (301) 497-8949
Accessories: Rizoma, Ikon, Rev’It!, Klim, Shoei, Akrapovic
February 15th, 2016
January 31st, 2016
American Honda donated a NEW 2017 Acura NSX sports car and split the proceeds between the Pediatric Brain Tumor Foundation (PBTF) and Camp Southern Ground, started by Zack Brown the musician at the Barrett-Jackson car auction in Scottsdale on Friday night. The car was auctioned for $1,200,000 on Friday night so the PBTF will receive $600,000!
NASCAR racing team owner Rick Hendrick paid $1.2 million for this stunning car, VIN 001, to benefit the 2 children’s charities the PBTF and Camp Southern Ground.
Please join us in expressing our gratitude to American Honda President Takuji Yamada, Susie and everyone at Acura!
Click below to see the excitement of the evening:
January 29th, 2016
Registration / Staging / Refreshments at 8am * Kick Stands Up & Wheels Turning at 9am
Bob’s BMW is the proud “Chief” Sponsor of the second annual Riding with the Heroes. The Howard County Police Department and Howard County Department of Fire and Rescue Services are hosting this motorcycle ride to benefit Grassroots Crisis Intervention Center and the International Critical Incident Stress Foundation (ICISF).
These organizations have a tremendous impact in our local community as well as the public safety community. Grassroots serves our community with crisis intervention hotline programs, walk-in counseling, the Mobile Crisis Team, Day Resource Center, Homeless Shelter and much more. ICISF trains individuals in critical incident stress management and this training is the basis for our Critical Incident Stress Management Teams here in Howard County and around the world that respond to crisis situations and disasters, aiding our public safety employees in the aftermath.
These are very worthy non-profit organizations that need our help to continue to grow and expand their services. Bob’s BMW is a current and ongoing partner of Grassroots so we are thrilled to help promote this motorcycle ride fundraising event! We hope you will join us in this great event!
All participants will get a short sleeve event t-shirt and lunch. Pre registration is $25/Rider & $15/Passenger or you can register for $30/Rider & $20/Passenger the day of the event. Ride begins at Howard County Public Training Center at 9 a.m. sharp!
January 4th, 2016
As 2015 comes to an end we find ourselves smiling as we reflect back on all the successes we’ve achieved and all the fun we’ve shared this past year with customers.
Year after year we continue to invest time and resources in training and educating our staff along with picking and choosing the right products to stock our shelves with so we can continue to deliver The Ultimate Motorcycling Experience. We do this because we love it—it’s our passion—and YOU deserve it.
Without your continued support, we would not be celebrating 35 years of excellence in 2016! Your loyalty as a customer and your confidence to choose Bob’s BMW for all your motorcycling needs are very much appreciated. You truly are more than a valued customer; you are a member of the family!
We have exciting plans for 2016 filled with everything motorcycling and we invite you to join us in our new year’s resolution to #RideMoreStressLess
Happy New Year! Let’s make it a year to remember!
Bob, Suzanne, and the entire team at Bob’s BMW.
December 1st, 2015
Everyone has heard of Black Friday and Cyber Monday, but what about #GivingTuesday?
The concept is simple. Basically, you’ve got to give it away to keep it, so after days of deal grabbing and shopping pandemonium, join this social movement that started in 2012 and give back!
Bob’s BMW is making a donation today to Grassroots Crisis Intervention Center, thanks to the overwhelmingly great response to our weekends sales (NOW extended through Friday!), and we ask you to join us on #GivingTuesday to help make a difference.
Bob’s BMW is an official collection center for Grassroots Crisis Intervention Center so if you are local, please on your next visit to Bob’s BMW bring in microwavable meals (not frozen!) and pop-top soups/stews to be donated to families in emergency shelters.
To learn more about Grassroots Crisis Intervention Center and/or make a monetary donation online today, CLICK HERE.
Not local? Another charity Bob’s BMW has supported for decades is The Pediatric Brain Tumor Foundation. Each year this organization hosts motorcycle rides throughout the nation. You can make a donation online and be part of the solution to the problem of childhood brain tumors.
Thank you for your generosity and best wishes to you and your family this holiday season,
November 27th, 2015
We had a very busy Saturday answering hundreds of calls from customers placing phone orders, due to our e-commerce site being down. A special thanks to all who called Saturday and placed orders in lieu of waiting for the e-commerce issues to be resolved.
Our IT department has been working around the clock with our server host to resolve all of the issues. We appreciate everyone’s patience and we offer our sincerest apologies for the inconvenience this very unexpected issue may have caused.
The site is back up and ready to receive orders. To make good to all of our customers, Bob’s exclusive Black Friday Deals* are extended thru Friday, December 4, 2015 at midnight EST. PLUS every single order will contain an extra thank you gift from Bob’s for your patience and patronage. SHOP NOW
We will continue testing the site to ensure all features and functionality are working properly. Should you experience any challenges placing an online order, CALL 1.888.BMW.BOBS or 301.497.8949 ext. 504.
We are more than happy to take calls, assist customers, and fulfill orders the old fashioned and personal way, via the telephone, during regular business hours Monday-Friday 9AM-6PM and Saturday 9AM-4PM. After hours, please leave a message at ext. 504 and we will return your call promptly.
Owner, Rider, Enthusiast
P.S. We also had a large number of visitors to the dealership on Saturday who stopped by for coffee, tasty pastries and of course wonderful deals on hundreds of great products. We hosted two large group tours of the new Vintage Museum including visitors from several other countries. We will have regularly scheduled museum hours coming soon.
*KLIM Blade & Altitude Jacket sale ends November 30, 2015.
October 9th, 2015
The riding season never ends at Bob’s BMW with the largest selection of heated gear in the Mid-Atlantic region. Stay warm on and off the bike and ride all year long! Buy NOW and SAVE 15%!
New technology now allows for cordless heated gear, making it a great gift for anyone during the cold winter months, especially for snow shoveling season! Give the perfect gift this season to your loved hunter, hiker, football fan, soccer mom, etc., and SAVE 15% at Bob’s BMW!
In-store ONLY. Thru October 31 before it gets cold!
September 29th, 2015
“Keep doing what you’re doing because with your help, we are making a difference,” Dr. Edward Ahn of Johns Hopkins told the crowd.
Motorcyclists met at Turf Valley Resort in Ellicott City, Md., before taking a scenic route through rolling hills in the countryside.
Dick Story from Howard Bank emceed the event, and Miss Maryland Outstanding Teen 2015 Jessica Bayuk joined the fun.
Jimmy Tragle won the drawing for a new Honda Rebel and a Dunlop tire. Regina Smith won a Scorpion helmet, and Grayson Dixon took home a Cardo Systems Scala Rider TeamSet.
As of Sept. 28, the individual, motorcycle club/chapter and motorcycle business with the most raised were Bob Henig ($32,986), GWRRA MD-B ($27,350) and Bob’s BMW ($52,811).
The event had raised $110,576 by ride time, and is still collecting donations online. Fundraisers will receive incentive credit through Oct. 27.
Thank you to the volunteers who organized the event. This year’s task force leader was Tom Chicca.