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The Inside Line - Bob's BMW eNewsletter


Q. I‘ve got to be careful how I spend my money. How do I know I’m getting a good deal?
 
A. Everyone is price conscious these days, and so are we! At Bob’s, we want our customers to feel confident they’re getting a FAIR price. Truth is most of our prices are within pennies, one way or the other, of the Manufacturers Suggested Retail Price (MSRP). Rest assured we don’t pile on additional mark-up, as many dealers do. On the other hand, you’ll be glad to know that we DISCOUNT many of our most popular products. It’s a tough marketplace out there and we simply must be competitive, and that means you WIN! Please understand though, it’s never been our aim to be the cheapest guys in town. (If you’ve tried them, you’ve probably already discovered that you get what you pay for.) On the contrary, we’re trying to be the BEST guys in town! And so our prices must also support the VALUE we strive to include with every purchase you make: knowledgeable staff, prompt service, extensive inventory, courteous customer care with backup after the sale, and much, much more. That’s service that costs a lot of money to provide, but that we feel you deserve.
 
Q. I’m suspicious of ominous sounding fine print. What’s with all the ‘Prices may change without notice’ stuff?
 
A. We don’t blame you for worrying. We’ve all learned the hard way that there really are bad guys out there who manipulate prices unfairly just to gouge customers. At Bob’s we simply don’t play those games. Our success depends on you coming back again and again, so how could we afford to risk losing your trust? The fact is, however, prices really do change (a lot lately), and it’s not a game. Here’s why: The great majority of the parts we sell are imported from Europe, and you don’t have to be a Wall Street analyst to know that the dollar has been much weaker against the euro for quite a while. These currency fluctuations are affecting us all. For instance, BMW sends us multiple pages of price changes every month, all effective immediately! With our other vendors in Europe, costs change with nearly every order we receive. Unfortunately, most of the changes these days are upward. But try to remain calm; costs also go DOWN, as they have before and will again. When they do, our prices will also fall accordingly. The point is this: We try to keep our prices stable as much as possible, but some cost increases are bound to occur which we cannot afford to absorb. You may not realize that the motorcycle parts business operates on margins far slimmer than most other retail businesses. So to guarantee that we’re here to serve you next month, next year, and the year after that, we have to adjust prices as the marketplace dictates. And this is why we feel compelled to reinforce the message that, yes, “prices are subject to change without notice.” We update prices on our web site and in our download catalogs as fast as we’re able, but some lag time is unavoidable. We don’t want you to experience unwanted surprises, which is why we urge you to PLEASE check with us to see if there are any price updates before you order.

© 2006 Bob's BMW Motorcycles