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May Helmet Trade-In Sale

Virtual Open House at Bob's BMW

SENA TECHNOLOGIES GETS SMART…HELMETS

Sena helmet

 

Motley Moto visited with SENA at the 2016 AIMExpo in Orlando, FL. We were able to get hands on with the upcoming SENA SMART HELMETS as well as get a glimpse of some upcoming products. SENA announced the IRC HELMET just before last year’s AIMExpo but they still have not hit the market. Hoping to see these in the wild soon. This motorcycle helmet is the first in the world with Intelligent Noise Control ™. This technology was designed by riders, for riders and offers “noise-canceling headphones” to keep riders “calm, alert, and focused.” Available in three colors: Glossy Black, White, and Matte Black.

Another nice product announcement is the Cavalry Half-Helmet. This is a half helmet with Bluetooth built into the helmet allowing riders to communicate through the intercom, listen to GPS directions, and more using HD speakers and a mic with Advanced Noise Control™ technology.

For a selection of current SENA accessories to enhance your ride, visit Bob’s BMW online store.

SENA new technology

SENA technology and helmet

BMW Motorrad VISION NEXT 100: The Great Escape

BMW Press Release
October 11, 2016

In 2016, its centenary year, the BMW Group is looking further into the future than ever before and developing a series of Vision Vehicles to address people’s mobility needs in about three decades from now. Its solutions are based on the assumption that mobility is set to become increasingly multifaceted and connected.

New BMW Motorcycles

The Great Escape

“The BMW Motorrad VISION NEXT 100 embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is The Great Escape,” says Edgar Heinrich, Head of Design at BMW Motorrad, outlining the core principles underlying his brand’s Vision Vehicle.

The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces. Acceleration, wind and nature as in touch with the surrounding world, savouring every moment. The design of the BMW Motorrad VISION NEXT 100 represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function.

The iconic elements in the BMW Motorrad VISION NEXT 100 make it immediately recognisable as a “genuine BMW” and include the black frame triangle, white lines and classic, boxer engine forms. The bike itself, however, is powered by a zero-emissions solution.

The BMW Motorrad VISION NEXT 100 unites the past of the BMW Motorrad brand with its future and is a powerful expression of both.

Screen Shot 2016-10-13 at 2.47.04 PM

The frame triangle – a classic icon reinvented

The black frame triangle of the BMW Motorrad VISION NEXT 100 is a deliberate reference to the first ever BMW motorcycle, the R32, made in 1923. On the vision bike, however, it has been reinterpreted to form a functional sculpture linking the front and rear wheels with a dynamic sweep. Bearings and joints are nowhere to be seen; instead the frame appears as a single, integrated whole.
Viewed from the side, the frame of the BMW Motorrad VISION NEXT 100 lends it the character of a naked bike, with ergonomics to match and a seat in the roadster position. The clever arrangement of surfaces protects the rider from wind and weather as effectively as a full fairing. The surface of the frame is covered in matt black textile, its silky sheen and fine lines highlighting the characteristic forms and representing a contemporary reinterpretation of this classic BMW detail. The BMW logo is optimally displayed on the dark frame. It is illuminated in the familiar blue and white colours while driving.

Flexframe – frame-assisted steering

The Flexframe appears as a single, integrated whole that extends from the front to the rear wheel of the BMW Motorrad VISION NEXT 100. Being flexible, it allows the bike to be steered without the various joints found on today’s motorcycles. Turning the handlebar adjusts the entire frame, changing the direction of the bike. The amount of strength needed to steer depends on the situation: at standstill, the Flexframe allows a light steering whereas at higher speeds it remains very rigid.

BMW Motorcycles

Powertrain – inspired by the BMW boxer engine

In the middle of the triangle frame sits a style feature and historical reminder: the power unit. Designed and created in the image of the traditional BMW boxer engine, it actually consists of a zero-emissions drive unit. Its outward appearance changes depending on the circumstances: when the bike is resting, the power unit is compact, extending outwards only when the bike sets off, to enhance aerodynamics and protect the rider from the elements. Its polished aluminium finish confirms the superior quality of this component.

Minimalist form, maximum quality of details

The slender-looking BMW Motorrad VISION NEXT 100 clearly expresses its qualities as a riding machine. The front is minimalist in design and enhanced with high-quality details. Integrated into the frame above the front wheel is a large metal reflector incorporating the two vertically positioned, U-shaped elements that make up the daytime running light. It also acts as a wind deflector and, in combination with the small, integrated windshield, helps to optimise the air flows.

Body elements such as the seat, upper frame cover and wings are made of carbon.

Beneath the seat shell, two fine, red, illuminated strips form the rear light and indicators – picking up on the typical double-C form of the rear lights on today’s BMW Motorrad bikes – but with a new, futuristic twist.
Damping is provided by the tyres, whose variable tread actively adjusts to suit ground conditions and ensure the best possible grip in any situation.

Analogue elements in the digital age

Overall, displays, cables and buttons are a rare sight on the BMW Motorrad VISION NEXT 100. But amid the clear forms of its front is one element that immediately stands out: a red rocker-switch on the right-hand end of the handlebar. This obviously mechanical element blocks or releases the throttle grip and is a homage to the analogue days of original biking.
The hand levers with their outward-facing joints are also a reminder of days gone by.

BMW Motorrad VISION NEXT 100:

What kind of world will be home to the motorcycle of the future?
“Normally, when we develop a motorcycle, we tend to think 5 to 10 years in advance. On this occasion, we looked much further ahead and found the experience especially exciting. There are some very attractive prospects. I firmly believe the BMW Motorrad VISION NEXT 100 sets out a coherent future scenario for the BMW Motorrad brand,” explains Edgar Heinrich.
When designing the BMW Motorrad VISION NEXT 100, the team was thinking decades in advance. In tomorrow’s world, connectivity and digitalisation will be all-encompassing. Most vehicles will be driverless, and life will be organised largely by digital services. More and more of the world’s population will be living in urban areas.
Digital technologies for an analogue experience

Building on the benefits of the digital world, the BMW Motorrad VISION NEXT 100 takes the analogue riding experience to a completely new level. The unique sensation of freedom is made possible by intelligent connectivity between rider, bike and the outside world – a combination that also allows the prediction of critical situations on the roads. In conjunction with the active assistance systems, these connected elements help keep riders of the BMW Motorrad VISION NEXT 100 in complete control of their ride. As well as anticipating what lies ahead and alerting the user when action is needed, they offer active rider protection and will consign the helmets and body protectors of today to the history books.

“Self-balancing” – active, intelligent assistant systems

In certain situations, the active assistance systems of the future will also enhance stability and safety by automatically balancing the motorcycle, both out on the road and when stationary. Novice riders will benefit from additional guidance in all riding situations and from a bike that will never tip over.
The BMW Motorrad VISION NEXT 100 rights itself while even stationary, remaining upright when the rider has dismounted. The balancing systems also work out on the road to ensure a particularly agile and dynamic riding experience with even lighter handling, which seasoned riders will appreciate, and all the benefits of assistance systems to enhance their capabilities even further. The BMW Motorrad VISION NEXT 100 helps every biker become more proficient and enjoy an even more positive riding experience. Every trip becomes a journey of freedom, from beginning to end.

The Digital Companion – Connected. Ubiquitous. Discreet.

When combined, the BMW Motorrad VISION NEXT 100 bike and the special rider’s gear that has been designed to accompany it form a single functional unit:
a Digital Companion that provides the situational information and active support the rider needs. But because biking is essentially about the experience, the Digital Companion remains in the background: though constantly active, it works away unnoticed until required to issue an alert via the user interface or provide active assistance, for instance. Unless the rider or circumstances require it, the Digital Companion remains silent.

“A key point with the BMW Motorrad VISION NEXT 100 was to make sure the constant digital presence doesn’t undermine the analogue riding experience. The display and operating concept works so subtly that the rider can enjoy an entirely natural biking experience, trusting the bike completely and enjoying complete freedom and ease. As interface designers, our job is to deliver the right amount of the right information at the best possible time and place,” explains Holger Hampf, Head of User Experience at the BMW Group.

The visor – the right information at the right time

Information exchanges between rider and bike take place largely via the visor. This essentially consists of a pair of data glasses that extends across the wearer’s entire field of vision. As well as providing wind protection, it shows relevant data in one of four designated display areas. These are controlled by the rider’s eye movements: looking up or down changes the content that appears, and looking straight ahead switches the information off completely, leaving the rider to focus even more fully on biking experience. Information is only projected onto the visor on request, or to alert the rider to the fact that action is needed.

“The bike has the full range of connected data from its surroundings and a set of intelligent systems working in the background, so it knows exactly what lies ahead. By collating the data it has gathered, it can suggest ideal lines and banking angles, or warn riders of hazards ahead,” Hampf continues. When suggesting lines and angles, the Digital Companion appears in the lower third of the field of view, represented by an upturned triangle from which two horizontal lines extend outwards. Like the display in an aeroplane cockpit, this symbol indicates the current banking angle and ideal lines. If the bike’s current position does not match what is suggested, the rider can correct it as necessary. If he or she responds too late or not at all, the bike will correct itself. The Digital Companion’s advice not only helps novices to learn more about what they and their bikes can do. It also supports experienced riders by allowing them to challenge themselves and continuously improve their skills.
Looking upwards activates the rear-view function in the visor, allowing the rider to see what is going on on the road behind. Lowering the eyes to normal levels opens a menu from which the rider can select an option by pointing a finger. Looking further down opens the map view showing the rider’s chosen route.

Smart.Active. Flexible – rider’s equipment

The rider’s gear accompanying the BMW Motorrad VISION NEXT 100 is integral to the unique overall experience. In classic black and white, the airy suit enhances the sense of freedom and is both fashion statement and weather-wear. Depending on conditions, it warms or cools the user. While the diagonal zipper across the chest is reminiscent of traditional motorcycle clothing, the flexible, banded structure of the suit and shoes is inspired by the muscle areas of the human body and provides body support and relief whenever needed.

At higher speeds, the neck section inflates to provide extra support for the upper vertebrae and improve overall comfort. Variable openings offer additional ventilation. Unlike present-day suits, however, the futuristic outfit for riders of the BMW Motorrad VISION NEXT 100 offers no safety features, because the bike’s intelligent assistance systems make them superfluous. Instead, sensors in the suit keep track of the wearer’s pulse rate and body temperature and provide the right level of heat or cold. The suit also delivers navigation instructions via the vibrating elements in the arms and legs, and alerts the rider when the banking angle is becoming critical. Rider and machine form a single functional unit to offer a more intense riding experience than ever before. Edgar Heinrich sums up: “The BMW Motorrad VISION NEXT 100 unites the best of both worlds – digital and analogue – for the ultimate emotional experience: The Great Escape.”

A Personal Invitation from Bob Henig

Visitors, Customers and Friends,

Bob Henig and Ride for Kids

Bob Henig and Paige

The Baltimore-Washington Ride for Kids® event here in Howard County, Maryland is just around the corner. I would hope that most of our customers know at least something about the Ride for Kids®, the Pediatric Brain Tumor Foundation,(PBTF) and our involvement with this fine organization.

I have been personally involved for over 20 years now. Bob’s BMW has done substantial levels of FUNdraising with events like auctions, Galas, and even two Ultimate Bike raffles (UBR1 & UBR2) and hundreds if not thousands of personal solicitations on my part and that of our staff. We’ve had customers donate motorcycles so we could fix them up, sell them and raise money through these efforts. Those donations generate a tax letter for that generous individual. We have raised hundreds of thousands of dollars over the years and our grand total is much closer to the 1 million dollar mark than one half these days.

The need is great, the cause is good and the organization stands well above most other non-profits in the entire world in terms of how they manage the money and how little of what comes in is used for fundraising, management, salaries or general overhead.

So here’s the personal request: Please join us. Please ask a friend to join us as well. You’ll be part of a fine group of caring motorcyclists, riding all brands of motorcycles on September 25th for this event. If you’ve never been before you will be impressed and you will leave touched. Complete details on the ride including registration is available ONLINE.

Sure I know that many of you will be busy or have another reason you cannot attend. That’s normal. So the next request I would make is to ask if you’d care to make a donation, right here, right now. Cash, check or credit card works.

For those who frequent the dealership, donations can be rung up on a credit card at the front counter with or without another purchase or even added to a Repair Order. We are happy to accept personal and business checks. September is usually the big month for in store and online donations.

If you desire to write a check or tender a credit card for $100 or more please let my staff know to inform me so I can thank you personally.

I know that my business sells expensive toys so I also know that many of my customers have money available to support worthy causes. And I also know that the PBTF and RFK are not the only good causes out there asking for your money but this is truly one of the most worthy causes affecting children. They are rated one of the very best by Charity Watch and Charity Navigator every single year.

The lesson I have learned well over the years is that most people don’t give because no one has asked them to, so I’m asking you to consider giving to this excellent organization. It will always be an honor to deliver your money if you cannot join us at this great event but the 50 mile police escorted back roads ride is very scenic, highly enjoyable, and just one of the reasons you should consider attending. And if you do I hope you’ll let them know, when they ask you, if you wish to give your donation or fundraising efforts credit to your local motorcycle dealership, you’ll say yes and then tell them it is Bob’s BMW. You’ll also get personal recognition.

A generous donation of any size can be securely made ONLINE TODAY!

Sincerely,

Bob@Bob’s
Bob Henig
Owner, Rider, Enthusiast

BMW Riders Who Register For Sisters’ Centennial Motorcycle Ride By June 15 To Receive Free Gift

Sisters' Centennial RideWoodcliff Lake, NJ – June 1, 2016…BMW riders who register to participate in a leg or the whole route of the upcoming Sisters’ Centennial Motorcycle Ride by June 15, will receive a free gift from the BMW Motorcycle Owners of America (MOA). The three-week cross-country motorcycle adventure for women, presented by BMW Motorrad USA, commemorates the 100th anniversary of Adeline and Augusta Van Buren’s historic motorcycle ride across the United States.

In 1916 – three years before women had the right to vote – the Van Buren sisters set out on a bold journey: to prove that women could be military motorcycle couriers. Their transcontinental ride made the Van Buren sisters a brave, adventurous inspiration for young women across the nation. One hundred years later, modern women riders are following in their tire tracks with the same spirit and determination.

Beginning July 3 in Brooklyn, New York (where the Van Buren sisters commenced their journey in 1916) and concluding July 23 with a group ride into San Francisco, CA, the Sister’s Centennial Motorcycle Ride will raise awareness and funds for two women’s charities: Final Salute, Inc., a national women’s veteran’s organization, which provides temporary and permanent housing for the over 500,000 homeless female veterans in the U.S.; and the Women’s Coalition of Motorcyclists, which supports scholarships to increase the number of female instructors and coaches for road, dirt and track motorcycle rider training.

“We encourage BMW Riders to participate in all or part of the journey,” commented Sarah Schilke, National Motorcycle Manager, BMW Motorrad USA. “Motorcyclists all over the country are enthusiastic about this coast-to-coast celebration of female pioneers, but we recognize that not all are able to commit for the entire three-week event. That’s why event organizers are offering local riders the option of joining the group for one to three days, allowing them to share the road and event experience with us. As one of the event sponsors, the BMW MOA has generously offered to reward BMW riders who participate in all or part of the event with a special gift.”

Day Rider Registration Option

The day rider option includes riding with the “main” group of riders, a route sheet of the day’s ride, rider support, dinner with the group and a commemorative T-Shirt. This registration option is for a maximum of three days. Riders wanting to join the event for four or more days would need to register differently. The day rider option does not include tolls, fuel, hotel rooms or entry fees to museums or other venues. Separate payment is required for those items.

The extended family of the Van Buren sisters will be on the ride, including Adeline’s grandson Dan Ruderman, great-granddaughter Sofié Ruderman and great-grandson Skyler Ruderman. Nieces and nephews of the Van Burens will also be on the ride, including Robert Van Buren, great nephew of the sisters as well as his daughter Sarah Van Buren, great-great-niece of Adeline and Augusta.

The ride route will follow the Van Burens’ 1916 route as closely as possible, often along the Lincoln Highway. Combining scenic routes, community events, and important stops along the Van Burens’ own journey, the route is designed to facilitate both safe and adventurous touring as well as the courage and capability of women as cross-country motorcycle riders.

Women, and men, have additional shorter-duration options for participation, including attendance at the Launch Party in Springfield, MA, July 4, 2016, and the Grand Finale Party in San Francisco July 23rd. A Meet & Greet registration option in Carson City, NV on July 22nd allows riders to join the cross-country participants on the final leg of the trip, where the group crosses the iconic Golden Gate Bridge into San Francisco.

For registration information and options, visit the event website at www.SistersMotorcycleRide.com.

For more information on the history-making Van Buren sisters, visit: www.sistersmotorcycleride.com/womens-motorcycle-ride-inspiration and www.VanBurenSisters.com.

BMW Motorcycle Owners of America

The BMW Motorcycle Owners of America is comprised of a network of 32,000 BMW motorcycle enthusiasts representing all 50 United States, 10 Canadian provinces, and seven continents. who started with the same spark for motorcycling that you did. Its history dates back over 40 years to five friends who formed a motorcycle club to stay in touch with each other.

Membership is $40 per year and includes numerous benefits. For more information about the BMW MOA and member benefits, visit: http://www.bmwmoa.org/.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwusa.com

Bob’s BMW Motorcycle Museum expands its collection

Bob Henig at his Vintage Museum

Bob Henig, owner of Bob’s BMW in Jessup shows off some of his vintage motorcycles.

The Baltimore Sun
by Lane Page

You won’t smell the exhaust or hear the engines roar — Bob Henig’s BMW Motorcycle Museum in Jessup is not interactive — but it’s not hard to imagine yourself wearing aviator goggles with the wind in your hair.

If anyone does ride these bikes, it is their owner, as he rotates some in and out of display.

Creating a museum wasn’t Henig’s excuse to start collecting motorcycles; it’s the other way around — “a hobby run amok,” he says.

“I’ve always collected things and always enjoyed sharing what I collect,” says Henig, who first opened his vintage museum in 1999. “It’s just stuff, unless I get to share it.”

This month he’ll be sharing a lot more. More than 65 motorcycles, accessories and riding gear have been moved from home storage and his dealership across Guilford Road to two museum floors dedicated to BMW bikes, art and history. A grand opening on May 21 will unveil some 3,600 square feet of vintage bikes, Steib sidecars, cases of manuals, advertising art and even a child’s tricycle version of one classic model.

BMW models dating from 1925 to the present are on display, restored or not. In a few cases, they were never taken out of the shipping crate.

Some, like the 1913 Indian (one of two non-BMW motorcycles in Henig’s collection), may conjure memories of silent movies, while two 1940s BMW German models are reminiscent of World War II, in which they were indeed used.

Another bike, the Kneeler, was built without a seat but with a sidecar for an outrider and was designed for straight speed — it set the land record of 132.45 miles per hour. In contrast, the 2001 semi-enclosed, special-edition BMW C1 was considered the safest bike on the road and designed to be worn without a helmet.

Visitors can also see race-winning bikes, a high-tech 1989-90 Autobahn Blaster and the 1954 Agusta motorized unicycle.

“There are only a few truly extraordinary BMW motorcycle collections here in the United States, and Mr. Henig’s museum would be on that list,” says Jim Hopkins, a fellow collector of BMW bikes and memorabilia.

Like Henig, Hopkins saw a BMW bike in high school and never forgot it. Decades later, he purchased that very model.

“BMW motorcycles,” he says simply, “are works of art.”

Click HERE for the full article and more photographs of the Bob’s BMW Vintage Museum.

Motorcycle Track Days

Track Day at Bob's BMW

ARE YOU READY FOR THE RIDE OF YOUR LIFE?!

This Saturday Roger Lyle of MotorcycleXcitement will be at Bob’s BMW presenting:Track Days: Start to Finish, Everything You Need To Know!

Whether you’re an expert or newbie—you don’t want to miss this! Get all of your questions answered and share your experiences with other riders. Ride away feeling confident, amped up, and ready for your first track day of 2016!

This event is FREE and open to all makes and models so grab your friends and ride to Bob’s BMW March 26! Seminar begins at 11AM.

RSVP TODAY!

NEW THIS YEAR: RESERVE & SIGN UP FOR MOTORCYCLEXCITEMENT TRACK DAYS AT BOB’S BMW! 

Annual membership, first track day, & leather rentals ONLY $225 ($350 value!)

Also, be sure to check out Bob’s NEW SPORT BIKE SECTION, you can’t miss it! Race suits, leathers, helmets, boots, gloves, jackets, accessories, AND MUCH MORE!

Track Day specials at Bob's BMW

Bob’s BMW Raised $1,600 for the PBTF!

John Erskine with his 1985 Fiat X-19.

John Erskine with his 1985 Fiat X-19.

John Erskine is the happy new owner of this 1985 Fiat X-19 Project car that Bob accepted as a donation to raise money for research and family support in the fight against childhood brain tumors.

Bob selectively accepts bikes and the occasion car in his quest to raise awareness and money as a member of the local PBTF sponsored Ride for Kids event and as a member of the BOD.

Of special note is the sign on his trailer which has hauled easily 60 other Fiats over the years to also be returned to the road.

To learn more about the PBTF and its mission go to the website at www.curethekids.org

Destination Dealership Top 5

BY ALISA CLICKENGER ON FEB 23, 2015
Motorcycle & Powersports News

Bob's BMW Vintage Museum

One part motorcycle dealership, one part vintage motorcycle museum and one part online/mail order new, classic, vintage and used motorcycle parts store, Bob’s BMW located in Jessup, Maryland, adds up to a 100 percent successful dealership.

Store owner Bob Henig started out modestly by selling used BMW motorcycle parts from his garage in 1981 (the days before e-anything). Now Bob’s BMW is one of the largest, most respected BMW dealerships in North America with nearly $10 million in annual sales.

Bob Henig at Bob's BMWBob’s BMW has won numerous awards for overall excellence, merchandising, customer satisfaction and community service. The dealership’s recipe for success is Bob’s careful combination of sales and service of new and used BMW motorcycles, complete refurbishing and restorations on any year BMW built since 1950, great service and a passion for the BMW brand that Henig has parlayed into a world-class collection of BMW motorcycles and paraphernalia.

Henig may do several things within his dealership that are out of the ordinary, such as operating a thriving mail order business at his location and assigning every customer a singular mechanic with whom he builds a one-on-one relationship, yet each is incredibly well thought out – and successful. Henig treats the trade-in process like science and has developed a winning formula to maximize profits and create a win-win situation for his customers.

Henig has come up with a proprietary formula that he’s shared with other dealers in his 20-Group, and with 15 percent of the dealership’s revenue derived from the sale of used bikes, people listen. Other outside-the-box thinking includes Henig’s directive that every department in the dealership be fiscally responsible, ensuring that each department is in the black and not relying on another department’s success to carry them.

Not Everything is About the Bottom Line

“I’ve always believed that dealerships should be fun. They should be a good place to get information,” says Henig. The dealership’s coffee area walls are covered with interesting and up-to-date motorcycling articles from newspapers and industry magazines. The same is true in the men’s room. There is a waiting lounge in the service department, which Henig has declared as a “no sell zone.” It is purely for customers to relax in and take some down time while their bike is being serviced. “You cannot be selling to the customer all the time,” says Henig.

Bob’s BMW escapes the seasonal “hire and fire” cycle by focusing on the service department’s winter work business, incentives on PG&A sales and tightening their belts a bit. They’ve developed programs like the Polar Bear Challenge, which encourages customers to put on the miles even in the chilly season. They also encourage and assist customers with restorations and rebuilds during the winter months.

“I don’t think you can have long-term customers without long-term employees, and you cannot have long-term employees without taking care of them,” says Henig. “We work really, really hard finding ways to level out this business in the months that are traditionally slow.”

The proof is in the people: Lex O’Brien, Bob’s BMW e-commerce content manager, has been with the dealership for 25 years. Every employee gets full health benefits, 100 percent company paid.

Service While You Wait

Bob's BMW Showroom Rain, shine or snow, every Saturday Bob’s BMW offers “while you wait” repair service. Customers line up on a first-come, first-serve basis, some so eager that they line up two hours before the dealership opens. Seeing this kind of customer enthusiasm led to the dealership setting up a coffee service table outside the night before. When the first customers arrive all they have to do is press the power button for their morning cup of joe. Morning entertainment comes in the form of other customers in line until the shop opens for business. In warmer weather there’s even a self-service bike wash station complete with an amusing vintage illustration.

For efficiency’s sake, the dealership also puts out service cards that customers fill out while waiting their turn. On these cards customers record billing details, motorcycle information and what type of service is required. Customers that arrive on Saturdays with more intense service needs are sometimes asked to wait until the “quickies” are served. Handled well and with clear communication, this has never been a problem for the dealership. Their service department is then closed on Sunday and Monday, which the dealership has found actually improves efficiency and customer communication.

Vintage BMW Museum

Bob’s officially opened as a BMW motorcycle dealership in 1990 and they’ve always had BMW items on display. Henig is an avid collector of BMW motorcycles, memorabilia and wall art. Out of more than 75 motorcycles in the public collection, only three have any type of modification or minor restoration. Because of Bob’s penchant for unrestored, original motorcycles, many of his display motorcycles serve as benchmarks for customers doing their own restorations.

“We offer the museum up as a tool for our customers. Everybody’s idea of what a restoration is will be different. These [vintage]motorcycles we have on display serve as a benchmark for how the machines were when they came off the assembly line,” says Henig. There are currently around 75 bikes and 5 sidecars on display between what’s on the dealership floor and their space across the street, including an original, unrestored 1925 R32, which was BMW’s first production model.

Dealership as a Destination

Exterior of Bob's BMW MotorcyclesIn addition to the BMW motorcycle and memorabilia museum, Bob’s goes out of its way to cultivate cross-customer relationships. They’ve worked hard to make the dealership a place where BMW enthusiasts can go to get information, and they enjoy bringing their customers together. “We want people to feel as at home as they do at a Starbucks,” says Henig. “We go through a lot of coffee around here.”

Bob’s hosts a variety of evening programs such as tech sessions, informational seminars and presentations from world travelers. The dealership maintains a Facebook page that connects riders with local rides. It also hosts hospitality days at track days as well as CCS and ASRA Motorcycle Races. The dealership has partnered with the Howard County Arts Council for a “Ride the Road to Art” program that got a larger number of customers riding and exploring real art installations within their local community.

In the fall, the dealership puts on an open house and annual swap meet. Closest to Henig’s heart is the annual Baltimore/Washington Ride for Kids. Bob’s BMW has been helping the Pediatric Brain Tumor Foundation raise money for over 20 years now, Henig himself bringing a high performance sidecar rig and providing rides to some of these special kids.

“A lot of what we’ve done here has been shaped by the needs and wants of our customers,” says Henig, who now wants to build a retail complex of associated and complementary businesses that are not all owned by the dealership. Sounds like Bob’s BMW might just dominate the retail scene in the Washington, DC metro area, which would be no small feat. Then again, that might not be such a bad thing coming from a company whose owner gets teary-eyed when he talks about his practiced ability to keep a wig on a small child while helping them don and doff a motorcycle helmet.

Click HERE to see online article.

Bob’s BMW 10720 Guilford Road Jessup, MD (301) 497-8949
Website: http://www.bobsbmw.com
Accessories: Rizoma, Ikon, Rev’It!, Klim, Shoei, Akrapovic
Employees: 37
Est.: 1990

Riding with the Heroes

her

Sunday, August 28, 2016

Registration / Staging / Refreshments at 8am * Kick Stands Up & Wheels Turning at 9am

Bob’s BMW is the proud “Chief” Sponsor of the second annual Riding with the Heroes. The Howard County Police Department and Howard County Department of Fire and Rescue Services are hosting this motorcycle ride to benefit Grassroots Crisis Intervention Center and the International Critical Incident Stress Foundation (ICISF).

These organizations have a tremendous impact in our local community as well as the public safety community. Grassroots serves our community with crisis intervention hotline programs, walk-in counseling, the Mobile Crisis Team, Day Resource Center, Homeless Shelter and much more. ICISF trains individuals in critical incident stress management and this training is the basis for our Critical Incident Stress Management Teams here in Howard County and around the world that respond to crisis situations and disasters, aiding our public safety employees in the aftermath.

These are very worthy non-profit organizations that need our help to continue to grow and expand their services. Bob’s BMW is a current and ongoing partner of Grassroots so we are thrilled to help promote this motorcycle ride fundraising event! We hope you will join us in this great event!

All participants will get a short sleeve event t-shirt and lunch. Pre registration is $25/Rider & $15/Passenger or you can register for $30/Rider & $20/Passenger the day of the event. Ride begins at Howard County Public Training Center at 9 a.m. sharp!

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Bob’s BMW Motorcycles - 10720 Guilford Road - Jessup, MD - Phone: 301-497-8949