Bob’s BMW Joins the Growing #Selfie Phenomenon

Jun. 13 2014 News By Bob's BMW

What exactly is a #selfie? For starters it is one of the most popular hashtags being used these days. But by definition, a selfie is a picture taken by oneself using a handheld device (usually a smart phone) that is then uploaded onto a social media platform.

So now the bigger question, what’s the point? Who knows?! What was the point of big hair, stonewashed jeans, and high tops in the 80’s? Self-expression? Maybe, or maybe just because it was the current trend. People take selfies for every reason under the sun: they are bored, to document and communicate to friends where they are and what they are doing, they happen to look good that day so figure why not or maybe they want to get someone’s attention, they need a new profile picture, and the list goes on. Everyone’s reasoning for jumping on the #selfie bandwagon is different, including why Bob’s BMW has joined the craze.

Our intention is to increase awareness of Jeremy Cook, Bob’s BMW S1000RR sponsored racer, by launching a year-long promotion called #FunWithJeremyCook. Since 2011 when Bob’s began sponsoring Jeremy, each year the team puts our heads together to think of ways we can help Jeremy get more exposure as a BMW motorcycle racer, a privateer with an end goal to race alongside the big dogs in AMA. So, thanks to a wonderful suggestion offered up by Bob’s Service Advisor Darryl, the #FunWithJeremyCook selfie contest is underway!

Here’s how it works:

  • Log into or create an instagram account and begin following #bobsbmwmoto.
  • Next, you need to find Jeremy, at which point you have 2 selfie options. You can either:
    • • Snap a selfie of you and jeremy or
    • • Snap a selfie of just yourself but be sure either Bob’s tent or trailer is in the background
  • Upload your selfie and hashtag #FunWithJeremyCook, #BobsBMWMoto, #S1000RR
  • Get the most likes and win a Moose Race Rolling Bag, the perfect piece of luggage for traveling.

A final note in an effort to motivate those of you like myself who avoid pictures like the plague: next time you find yourself surfing the web, google “Worst Selfies Ever” but be prepared, some of what you see will be shocking! The point is, the odds of your #FunwithJeremyCook selfie ever ending up on this page are slim to none, so come on and have some fun with Bob’s BMW and help us cheer on Jeremy Cook #81!

Download a Jeremy Cook Poster

Upcoming Jeremy Cook Appearances:

To learn more about Jeremy, check out the S1000RR Fans web page, under the Community section of Bob’s website.


Bob’s 2014 HP Shootout

June 21

DYNO runs all day and FREE Sport Bike Tech Session at 11.


Summit Point Race Track (WV)

June 28-29

Visit Bob’s Hospitality Tent. Races all weekend.


Ft. Meade Red, White, and Blue Celebration (Ft. Meade Parade Grounds).

July 3

Fireworks, Rides, Games, Food, and fun for the family. Open to the public.


Bob’s Track Day at Summit Point Race Track (WV)

July 14

All makes and models welcome to participate. Put yourself and your bike to its limits in a safe and controlled environment, plus get tips from the pros. Sign Up TODAY!


New Jersey Motorsports Park

July 19-20

Races all weekend.


Summit Point Race Track (WV)

August 23-24

Visit Bob’s Hospitality Tent. Races all weekend.


New Jersey Motorsports Park

September 6-7

Races all weekend.


First AMA Race at New Jersey Motorsports Park

September 13-14

This is what Jeremy is shooting for, so again, cheer him on and show your support!


Virginia International Speedway

September 20-21

Races all weekend.