–January 26-28, 2010

The 2010 BMW Dealer Meeting and S1000RR introduction in Palm Beach Florida took place this week. BMW offered the S1000RR to only the 48 dealers in attendance. Each of the 48 received early delivery of the S1000RRs like the one on our sales floor. We received our first S1000RR last week without the key. BMW gave the keys for those bikes were delivered to the dealer upon arrival at the meetings on Tuesday. Wednesday morning was track day where dealers had access to Teach McNeil, Nate Kern, and Palm Beach International Raceway. The early morning track session was followed by sessions covering 2009 and a preview of 2010 news including the new R1200GS/ADV/RT, the possibility of a new F800R, KXXXXLT, and maybe even info on the K1300R!

Bob and Charlie get back late Thursday tired and full of information including feedback on the S1000RR. We are also taking delivery of the first customer S1000RR this week!!!!

Here's photographs sent by Bob and Charlie from the 2010 dealer meeting!
Click to enlarge.

Keys to the S1000RR!	Track Day at the International Raceway	Charlie in Palm Beach
S1000RR line-up at the Raceway	BMW videotaped the unveiling	Getting ready to ride!
2010 R1200RT Sidecase	2010 R1200RT

This is how you build a superbike!
The BMW S1000RR.

When we build a superbike, we have no time for second best. We now present the very latest in racing power. With an aluminium bridge, radial brakes, a super sporty tail-up nose-down design, hot colors and the ultimate combination of electronic rider assistance systems: the first genuine racing ABS, whose features include a front-wheel-only mode, dynamic traction control (DTC) which permits varying degrees of slip, depending on the lean angle. The more the rider hangs off, the more upright the bike and the longer the lines on leaving the curve. Never before was it so easy to keep so much power under control. This is just as true on public roads as it is down on the racetrack. The RR label shows that it is a full-blooded racing bike, even though it can also be ridden with a number plate attached. To top it all off is an engine which is our absolute pride and joy. And our motorsports team agree wholeheartedly.

2010 BMW S 1000 RR PRICING:
MSRP*: $13,800

OPTIONS:
Race ABS and Dynamic Traction Control (DTC) Combined: $1,480.00
Gear Shift Assistant: $450.00
Anti Theft Alarm: $395.00
Motorsports Paint Scheme: $750.00

Click HERE for the S1000RR spec sheet.

* MSRP excludes destination, freight, license, registration, taxes, insurance and options.

The first 500 bikes for February / March delivery have been sold out there is still the opportunity to order your personalized 2010 S1000RR for April delivery.

PLEASE NOTE: If you would like to schedule a test ride, please contact Charlie and Carter to discuss a time and the requirements.